Online advert for The Homemade Company

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This customer received 39 banner ad designs from 4 designers. They chose this banner ad design from Heffalump as the winning design.
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Banner Ad Design Brief
We require an online advert to promote The Homemade Company online .
We are a marketing support company who supply marketing, anything from small flyers to full marketing campaigns.
We aim to advertise on craft sites and Sites where small businesses look for information.
This needs to be clearly designed so that it is easy to see what we do in a quick glance.
We are trying to use clean lines, boutique styling, something that feels professional but not too corporate , as this will make our potential clients feel as if they are working with an agency that is too large and expensive, and therefore out of their price range and league.
It needs to appeal to people who have their own small businesses and spend their small budgets carefully, we want the Homemade Company to feel as if we are the same as them and understand them, so don’t want to go too corporate.
Our USP is – We are not a high end corporate agency who do not understand the needs of a small home based business. We provide opportunities for home based businesses.
The one message we want to get over to the viewer is – professional without being corporate. We want them to feel like they get experienced marketing, without the agency cost and jargon.
SPEC
What are the design specs for the image?
Cubes are to be saved to the below specifications.
250 pixels wide x 250 pixels high @ 72 dpi
File to be saved a jpg or gif (RGB)
Animated gifs up to 3 rotations
please give cost for amending the spec for various placements
Updates
Project Deadline Extended
Reason: upgraded this brief to a contest
Added Friday, May 11, 2012
Project Deadline Extended
Added Friday, May 11, 2012
Project Deadline Extended
Reason: extended due to paypal taking longer than expected to clear funds, so project only gone live on 17 May.
Added Thursday, May 17, 2012
Hi All,
I have now upgraded this project to guaranteed, hope this make a difference and some of you will re consider applying.
I am looking for a designer that i can work with on a regular basis, so hopefully this small project will not be the last.
Come on ,show me what you can do!!!
Emma
Added Saturday, May 19, 2012
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- BRANDING / ASSETS
We have clear branding that must be used.
We have layered files for all of these assets.
We will supply copy headlines, but feel free to comment if you want to.
Our colour palette is
PMS 572 Duck egg blue
PMS 206 Raspberry
PMS warm Gray 8 – Taupe.
White.
Or you can use RGB as we do not want to have to use spot colours for printing due to cost.
Taupe : R: 161
G: 148
B: 133
Raspberry colour: R: 234
G: 0
B: 84
Duck Egg R: 194
G: 229
B: 222
Nice to have
- This was our first thought on copy, but feel free to change and give options.
Are you running out of hours in the day?
We do cost effective sales & marketing, leaving you time to run your business
Check out www.thehomemadecompany.com.au
Opportunities for Homebased Companies.