Web Design Project

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This customer received 13 web designs from 3 designers. They chose this web design from pb as the winning design.
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Add Helium needs a new web page design.
This final product MUST be a layered .psd format for our CSS coder to do properly.
What we need is a 3 column template similar to the attached sample. We NEED to have 3 defined sections "Learn" "Shop" and "Dive." This is very important.
Our store font is Ethnocentric, so any design which incorporates this somehow would be great. Our logo is attached in a .jpeg and .psd format. Feel free to manipulate the logo background into a design that works.
Preferred colors are blue (not light blue,) grey, black and yellow. The center section of the template must remain white.
Add Helium is a website for technical and rebreather equipment, and training. PLEASE do NOT show images of recreational scuba divers. This is not our market and designs featuring recreational 'touristy' divers will be eliminated.
Attached are logos, and images for use as a background image.
Target Market(s)
Males 25-60
Industry/Entity Type
Store
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - 3 defined sections "Learn" "Shop" "Dive"
- White center area
- Final format must be delivered in a layered .psd file for our CSS coder to cut
Nice to have
- -Ethnocentric fonts
-3d borders
-Textures
- Blue, great black, yellow colors.
- Simple, uncluttered design
Should not have
- Images or logos of recreational or 'tourist' scuba divers. This is a technical and rebreather diving business.
Light blue colors