Outdoor gear product line needing a name & logo

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This customer received 46 logo designs from 25 designers. They chose this logo design from LIZZY LO as the winning design.
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Logo Design Brief
We are launching a series of outdoor clothing and gear products we are in need of a product name and logo. We initially thought a logo it'd be good to find animal/symbol/object that demonstrates durability, reliability, and something closely tied to the outdoors - basically looking for something that gives off the image of "protection from the elements". We weren't sure of a name or symbol that would be a good representation of the products.
The logo itself will eventually be stitched on the front of a design of outdoor sun hat, to start. Other outdoor clothing/gear products will be added.
Please let us know if you have any questions.
Updates
Please note that we have updated the job brief for the logo design to be more representative of a series of outdoor clothing/gear products:
We are launching a series of outdoor clothing and gear products we are in need of a product name and logo. We initially thought a logo it'd be good to find animal/symbol/object that demonstrates durability, reliability, and something closely tied to the outdoors. We weren't sure of a name or symbol that would be a good representation of the products.
The logo itself will eventually be stitched on the front of a design of outdoor sun hat, to start. Other outdoor clothing/gear products will be added.
Dimensions: 40mm length x 20-25mm width
Please let us know if you have any questions.
Added Tuesday, February 11, 2014
Please see the latest job brief. We've changed some of the wording making it more representative of a series of outdoor clothing/gear products. Thanks!
Added Tuesday, February 11, 2014
Target Market(s)
Adults 20-65 interested in outdoor activities such as hiking, hunting, camping, and much more. This group of people enjoys quality products that they can rely on.
Industry/Entity Type
Clothing
Logo Text
Name TBD
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.