• US$300

• 6 days left

• 72 designs

• 38 designers

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Logo Design Brief

**Lucid Benefit Labs** is a forward-thinking technology company specializing in software development, artificial intelligence, and automation for the employee benefits industry.

Here's a link to our website. We want new design ideas to follow our style and color scheme.

https://claude.ai/artifact/EGSqFvgEdnjgbt3LyFSuww#play-15dd8cd198dd

We build intelligent software and AI-powered agents that simplify complex processes, connect disconnected systems, and help people work smarter.

Our ambition is to become a leading innovator in benefits technology, creating products that feel as sophisticated and intuitive as those developed by the world's best Silicon Valley technology companies.

### What We're Looking For

We have an existing logo and brand direction that we like, but we're looking for talented designers to **reimagine and elevate our identity**.

The GOAL of this project is to reimagine the logo while honoring our current style and build a way to display our creative family suite of products in our design

AGENTic is a play on insurance "agent" and agentic ai. We need to creatively display our host of products

Beneifts AGENTic
Enrollment AGENTic
Eligibility AGENTic


We want to explore creative variations in:
- Typography, font styles, and letter treatments
- Iconography and recognizable standalone symbols
- Logo layouts and proportions
- Creative connections between the words Lucid, Benefit, and Labs
- Subtle references to technology, coding, connectivity, intelligence, and innovation

**We don't want designers to simply recreate our current logo.** Use it as inspiration, but bring us something fresh and unexpected.

### Our Design Personality

Our brand should feel:

**Minimalist. Modern. Intelligent. Confident. Timeless.**

We appreciate the design philosophy of premium technology companies: simple, intentional, and instantly recognizable.

We prefer:
- Clean, sophisticated sans-serif typography
- Creative but restrained use of color
- Minimalist geometric shapes and symbols
- Clever integration of icons into typography
- Designs that look equally impressive on websites, software applications, presentations, and merchandise

**Avoid:** Cartoonish designs, generic AI robot imagery, overly complicated graphics, excessive gradients or glowing effects, and traditional corporate or insurance-style branding.

We want something that feels like a technology company, not an insurance agency.

### Color Palette

We have an established color direction that we want to preserve.

Our primary colors are a sophisticated spectrum of:

- Electric cyan / light blue
- Rich blue
- Indigo
- Violet / purple
- Subtle magenta accents
- White and deep navy

Our existing logo and color references will be provided.

We like gradients but also want designs that work beautifully in a single color.

### Our Family of Products — AGENTic

An important part of our brand is our growing family of AI-powered products.

Our product names follow a consistent naming convention:

**BenAdmin AGENTIC** — Benefits administration and workflow automation

**Eligibility AGENTIC** — Eligibility management, data processing, and system connectivity

**Enrollment AGENTIC** — AI voice counselors, call centers, and employee enrollment assistance

**Engagement AGENTIC** — Automated employee communications and text messaging campaigns

Additional products will follow this naming structure.

We currently use a colorful bracket/arrow symbol and highlight **AGENT** within the word **AGENTIC**, with the final **IC** differentiated.

We also assign individual accent colors to products using different shades from our established brand palette.

We want designers to consider how their proposed Lucid logo could extend into this family.

**The goal is one cohesive brand system where each product has its own identity while clearly belonging to Lucid Benefit Labs.**

### What We'd Like to See

**Primary focus: Lucid Benefit Labs logo**

Please submit your interpretation of our parent company logo, including:

1. A primary Lucid Benefit Labs logo
2. A standalone icon or brand mark
3. A version suitable for dark and light backgrounds
4. An example showing how your design could extend to our AGENTIC product family

We welcome creative interpretations of the product logos as well, but the parent company identity is the priority.

### Our Ultimate Goal

We want a brand that can grow with us for the next decade.

Something simple enough to be memorable, sophisticated enough to earn the trust of major corporations, and distinctive enough to stand alongside the world's most innovative technology companies.

**Think premium technology company. Not insurance company.**

We are excited to see fresh perspectives and creative ideas!

Target Market(s)

Employee Benefit Companies

Industry/Entity Type

Software

Logo Text

Lucid Benefits Lab

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Tech forward feel, our current color scheme

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Files

Download all files - 5.8 MB