• A$120

• 9 designs

• 1 designer

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Logo Design Brief

Business name:
sellEZ

Tagline:
Whatever you’re selling, sell it better.

About the brand:
sellEZ is an Australian digital brand providing AI-powered selling companions for ordinary people selling things themselves.

Future products may include:
sellEZ Marketplace, sellEZ Car, sellEZ Caravan & Motorhome, sellEZ Boat, sellEZ Business and sellEZ Home.

The brand therefore needs to work across everything from a Marketplace item to a car, business or property.

What we want:
A clean, modern, memorable logo that feels:

practical
intelligent
trustworthy
straightforward
capable
Prefer a strong wordmark or wordmark + simple symbol.

The name sellEZ should be the hero. The “EZ” can be differentiated subtly, but please avoid anything gimmicky.

Avoid:
Robots, AI brains, dollar signs, shopping carts, house icons, handshakes, obvious price tags, crypto/futuristic styling.

Style:
Simple, modern, minimal and credible.
Not overly corporate.
Not specific to real estate or Marketplace.

Colour:
Open to ideas, but prefer a restrained modern palette. Must also work in black and white.

Important:
This is not primarily an “AI company” logo. The technology is behind the service. The promise is simply helping people sell better.

Relationship to HouseEZ:
sellEZ sits within the same Direct Tech portfolio as HouseEZ. It may feel compatible with HouseEZ, but should clearly stand on its own rather than copy it.

Required deliverables:
Primary logo, horizontal version, icon/favicon, monochrome version, colour palette, font recommendation, vector files and transparent PNGs.
HouseEZ is an existing Direct Tech brand designed by the same designer. Please use it only as a reference for overall quality and family compatibility. sellEZ should feel related, but must have its own distinct identity and should not look like a variation of the HouseEZ logo.

Target Market(s)

Mainstream consumers and small business owners selling things themselves — from Marketplace items, cars, caravans and boats through to businesses and homes.

Industry/Entity Type

Technology / Digital Services / AI

Logo Text

sellEZ

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, modern and memorable. sellEZ must be the hero. Must work across multiple selling categories and at small sizes. Must feel trustworthy, capable and easy to use.

Nice to have

• A subtle visual idea suggesting progress, ease, selling successfully or moving from listed to sold. Compatible with HouseEZ without copying it.

Should not have

• No robots, AI brains, dollar signs, shopping carts, handshakes, generic price tags, house-specific imagery, crypto/futuristic styling or gimmicky treatment of “EZ”.

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Files

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