Energie Doula - Logo & Brand Identity (Basel, Switzerland)
Logo Design Brief
We are Energie Doula, a Basel, Switzerland-based practice offering
physician-supported existential accompaniment and energy work for people
navigating major life transitions - illness, end-of-life, and other
significant life passages.
We need a logo for "ENERGIE DOULA" that will be used consistently across
our business card, A5 flyer, letterhead, and a one-page website.
STYLE REFERENCE: attached is a watercolor-style rainbow enso (zen circle)
brushstroke image capturing the feeling we want - warm, spiritual, colorful,
calming, with soft wave-like color transitions. We like the incomplete
circle/brushstroke motif and the sense of light and energy in the rainbow
gradient. Please treat this as a mood/style reference, not something to
copy directly.
KEYWORD to guide the feeling: spiritual relief. The logo should feel like
a moment of ease and support - not clinical, not flashy, and absolutely
not related to cannabis leaves or drug paraphernalia (a previous logo used
a leaf icon that was misread as recreational cannabis - please avoid
anything similar).
FONT: Please design using or complementing the typeface "Baloo Bhaijaan"
(Google Font) so it can be used consistently across all our brand materials.
CONTEXT for follow-on work (this contest covers the logo only - we intend
to hire the winning designer separately for the items below):
- Business card: 350 gsm, matte-ish finish. Text: "ENERGIE DOULA",
+41 76 472 94 82, kevin.fox@ceremony.international
- A5 flyer (half of A4), double-sided - text already prepared
- Letterhead - open to your interpretation of the circle motif: waves or
brushstroke, whichever extends most naturally from the logo
- One-page website/landing page - content still being finalized
Please deliver: primary logo, icon-only version, and a simple warm/rainbow
color palette consistent with the reference image, kept calm rather than
overwhelming.
Logo Text
Energie Doula