• US$110

• 32 designs

• 9 designers

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Graphic Design Brief

Slogan to include somewhere on the label: STAY WILD. STAY BEARDED.

We have created a men’s face and beard lotion for our company, Sawtooth Beard Company, a subsidiary of Wander Wash Co. we need new labels for our entire men’s grooming line but we’re starting with the face/beard lotion with the idea that the style of that label will be able to carry across to the beard balms, oils, etc. I’ll upload our temporary logo, but we have a logo designer working on our permanent logo right now, should have it in a couple of days.

For the size: 1.5in (38.1mm) wide x 2.5in (63.5mm) tall.

Bottle is a dark green rectangular pump bottle. Color scheme needs to not clash. I’ll upload an AI rendering to give more info, though whatever you come up with does not have to copy the rendering. It’s simply a style that I liked.

We don’t want to look too much like the other beard brands out there with their “refined vintage gentleman” look. We’re rough around the edges, very outdoorsman and mountain oriented. Bright colors used to draw attention is totally fine. Our name comes from the Sawtooth Mountains in Idaho, US.

Target Market(s)

Bearded Men ages 20-death. Also some appeal to their partners.

Industry/Entity Type

Cosmetics labels, hair and skincare

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The URL : SawtoothBeard.com on the back label. A spot on the back for a UPC. Proper bleed layout for Wizard Label printing requirements.

Nice to have

• A design that we can hire the designer to base other product designs off of. A foundation-design vibe, in a sense. This project could lead to 10 more designs already planned.

Should not have

• Pink, purple, too generic of a beard vibe. We want this to look Cool.

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Files

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