In-home fitness service
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This customer received 18 logo designs from 5 designers. They chose this logo design from Harold C as the winning design.
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Logo Design Brief
FitVis In-Home Personal Training is a premium in-home personal training service focused primarily on women.
I’m looking for a logo that feels modern, refined, minimal, professional, and premium. It should have a subtle feminine quality, but should not look stereotypically feminine.
The concept should be smart and understated rather than literal. If possible, it may subtly suggest movement, strength, balance, lifestyle, or the in-home nature of the service, but without obvious symbols.
Please avoid:
dumbbells, barbells, kettlebells, muscles
running or exercising figures
obvious house + fitness icon combinations
female silhouettes or body outlines
flowers, hearts, or beauty-style symbols
bright pink or purple
generic monograms or logo-generator style concepts
I value originality, strong typography, simplicity, and concept over decorative details.
The logo should feel more like a boutique premium wellness/personal service brand than a traditional gym.
Preferred colours: open to sophisticated neutrals and muted colours such as charcoal, taupe, muted earthy tones, deep green, olive, navy, or subtle warm metallic accents. It should also work very well in black and white.
Most important: please do not simply combine “home + fitness + woman” into one icon. I am looking for a more subtle and distinctive interpretation of the FitVis brand.
Target Market(s)
Women
Industry/Entity Type
Fitness
Logo Text
FitVis In-Home Personal Training
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- It should work well both as a full logo and as a simple standalone emblem for social media and other branding materials