DL Cards to get buyers attention
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This customer received 32 graphic designs from 16 designers. They chose this graphic design from yusmoker as the winning design.
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Graphic Design Brief
I’m looking to have four double-sided DL flyers professionally prepared and made print-ready in high resolution.
I have uploaded the four existing designs, and I’m happy for them to be reviewed with a fresh set of eyes. While I’m generally happy with the direction, I’m very open to recommendations around layout, typography, imagery, colour balance, spacing and overall presentation if there are opportunities to create a stronger and more professional result.
The key objective is to develop a consistent and recognisable suite of marketing material that strengthens both Ray White brand awareness and my personal profile in the local real estate market. Each flyer should feel like part of the same campaign while still having its own clear message and purpose.
I want the finished designs to feel professional, confident, modern and premium, without becoming overly busy or losing the simplicity that makes a DL flyer easy to read. Strong headlines, clear messaging and an obvious call to action are important. The Ray White branding should be immediately recognisable, while my photograph, name and contact details should be incorporated naturally and consistently.
Please review the existing designs and suggest any changes that would improve their visual impact, readability and consistency. I’m also open to seeing an alternative design direction if you believe there is a better overall look.
The final artwork needs to be supplied professionally print-ready at DL size (210 mm × 99 mm), double-sided, high resolution, CMYK where appropriate, with 3 mm bleed and safe margins, so it can be provided directly to a commercial printer.
The overall goal is simple: strong branding, professional presentation, consistent recognition and marketing material that people will remember.
Target Market(s)
People looking at selling their homes
Industry/Entity Type
Real Estate
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong brand awareness - Ray White
Nice to have
- bright and fresh