LAVHO - Lavatory Creations for Hospitality and Offices
- Guaranteed
Logo Design Brief
Context
LAVHO is the new brand of an existing French company, rebranding from the ground up. We need a new logo. The brand targets demanding specifiers — architects, designers, project owners — in premium markets.
What we do
We design, fabricate and install custom washbasins, countertops and cladding in Solid Surface — a seamless, repairable, hygienic composite material. Our craft: turning a project constraint into a unique, technically flawless piece. We work across three worlds: hospitality (hotels, spas, restaurants), healthcare (clinics, care residences) and workplace (offices, reception areas). Our signature is delivering what others call impossible, with a jeweller's precision on material and water.
The name
LAVHO reads as one word. "LAV" hints at the word LAVATORY - the basin / washing; "HO" is open and needs no definition. The logo shouldn't try to explain the name — just set it down with confidence.
Symbol (optional)
Maximum legibility, at every scale (engraved on product to large format)
Minimalist, timeless, no effects
Typography as the heart of the identity
Works in monochrome (black, white, one neutral tone)
Delivered as: horizontal version, symbol alone, favicon
Avoid
No "WordArt" effects, no gradients, no loud colours, no water-drop or tap imagery, no literal symbolism. Restraint, not demonstration.
Deliverables
Vector files (AI/SVG/PDF), colour and mono versions, positive and negative, short usage guide.
Reference. To convey the level of positioning and design language we're aiming for, here are three brands whose aesthetic and standing inspire us:
Falper (Italy) — architectural, sculptural, high-end bathroom design → https://falper.it/en/
Vallone (Germany) — minimalist Corian/solid-surface washbasins, refined and timeless → https://www.vallone.de/en
The Splash Lab (UK) — "bathroom architecture," premium washroom products for hospitality and commercial spaces → https://thesplashlab.com/uk/
The goal is not to imitate them, but to sit at the same level of restraint, quality and professionalism.
Target Market(s)
Architects and designers
Industry/Entity Type
Construction
Logo Text
No texte under logo
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Premium clean, professional brand. Maximum legibility, at every scale (engraved on product to large format) Minimalist, timeless, no effects Typography as the heart of the identity Works in monochrome (black, white, one neutral tone) Delivered as: horizontal version, symbol (optional), favicon
Nice to have
- To convey the level of positioning and design language we're aiming for, here are three brands whose aesthetic and standing inspire us: Falper (Italy) — architectural, sculptural, high-end bathroom design → https://falper.it/en/ Vallone (Germany) — minimalist Corian/solid-surface washbasins, refined and timeless → https://www.vallone.de/en The Splash Lab (UK) — "bathroom architecture," premium washroom products for hospitality and commercial spaces → https://thesplashlab.com/uk/
Should not have
- No "WordArt" effects, no gradients, no loud colours, no water-drop or tap imagery, no literal symbolism. Restraint, not demonstration.