• US$150

• 6 days left

• 43 designs

• 22 designers

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Logo Design Brief

Design Brief: Tennessee Law Dog
Company Name: Tennessee Law Dog (Domain: tennesseelawdog.com)
Industry: Legal / Personal Injury Law / Lead Generation
Business Model: A personal injury and wrongful death intake platform. We capture high-value leads in Tennessee and co-counsel them with top trial firms.
The Vibe: Bold, memorable, energetic, and distinctively local. This is a direct, playful nod to the famous "Law Hawk" style commercials. The owner was nicknamed the "Law Dog" by friends, and we want to lean into that high-energy, memorable branding.
Target Audience: Everyday citizens in Tennessee who need a tough, aggressive, yet approachable attorney after an accident or tragedy.
Brand Character & Style Preferences
We need a balanced design that feels both authoritative (trustworthy law firm) and approachable/memorable (the "Law Dog").
Tone: Bold, authoritative, protective, and energetic (not corporate, stuffy, or boring).
Style: Character logo / Mascot logo integrated with clean, professional legal typography.
Key Concept: The main icon must feature a Black and Tan Coonhound (a direct nod to the beloved University of Tennessee mascot, Smokey). The dog should look sharp, vigilant, protective, and smart—like a true "Law Dog"—not vicious or overly cartoonish.
Color Palette Requirements
The colors must strategically appeal to major Tennessee sports and university fanbases while maintaining a professional legal aesthetic:
Primary Colors: Charcoal Grey / Slate (for professional legal stability) and White.Accent Color 1: Power Orange (to instantly connect with University of Tennessee fans).
Accent Color 2: A splash of Metallic Gold (a subtle nod to Vanderbilt University fans, balancing out the state's rivalries).
Mascot Colors: Traditional black and tan for the Coonhound itself.
Typography & StructureFont Style: Strong, bold, sans-serif or clean serif typography. The text must look like a high-end law firm to maintain credibility.
Layout: We need a versatile layout. Provide a combination mark where the Coonhound icon sits cleanly next to or above the text "Tennessee Law Dog".
Tagline Placeholder (Optional): Keep space beneath the main name for a future tagline like "The Personal Injury Dog" or "Fighting For Injured Tennesseans".
Deliverables Required
Fully layered vector files (.AI or .EPS)High-resolution transparent background files (.PNG)Print-ready CMYK formats and digital RGB formats
Full legal copyright transfer upon contest completion

Target Market(s)

Everyday citizens in Tennessee who need a tough, aggressive, yet approachable attorney after an accident or tragedy.Tennesseans who have experienced a personal injury or wrongful death in an accident, such as a motor vehicle accident, slip and fall, etc.

Industry/Entity Type

Legal

Logo Text

Tennessee Law Dog

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brand Character & Style PreferencesWe need a balanced design that feels both authoritative (trustworthy law firm) and approachable/memorable (the "Law Dog").Tone: Bold, authoritative, protective, and energetic (not corporate, stuffy, or boring).Style: Character logo / Mascot logo integrated with clean, professional legal typography.Key Concept: The main icon must feature a Black and Tan Coonhound (a direct nod to the beloved University of Tennessee mascot, Smokey). The dog should look sharp, vigilant, protective, and smart—like a true "Law Dog"—not vicious or overly cartoonish.Color Palette RequirementsThe colors must strategically appeal to major Tennessee sports and university fanbases while maintaining a professional legal aesthetic:Primary Colors: Charcoal Grey / Slate (for professional legal stability) and White.Accent Color 1: Power Orange (to instantly connect with University of Tennessee fans).Accent Color 2: A splash of Metallic Gold (a subtle nod to Vanderbilt University fans, balancing out the state's rivalries).Mascot Colors: Traditional black and tan for the Coonhound itself.

Should not have

• Not infringe on the University of Tennessee or any of its logos