• US$150

• 4 days left

• 295 designs

• 145 designers

---

Logo Design Brief

PAPI Brand Identity & Logo Design Brief

Brand Overview

PAPI is an outdoor lifestyle brand inspired by the Spanish word for Dad. While “Papi” literally means father, the brand represents something much bigger—family, tradition, leadership, and creating lifelong memories outdoors.

PAPI is built around the belief that the greatest gift a father can give his children is his time.

Whether it’s fishing at sunrise, playing a round of golf, sitting together in a deer stand, walking the beach collecting shells, or simply exploring the outdoors, PAPI exists to celebrate fathers who intentionally invest in their families.

This is not just another fishing or hunting apparel company.

It is a premium lifestyle brand built around family, adventure, and legacy.

⸻

Brand Personality

The logo should communicate:

* Premium
* Timeless
* Confident
* Clean
* Understated
* Authentic
* Family-oriented
* Masculine without being aggressive
* Coastal without looking “touristy”
* Outdoor without looking overly rustic

When someone sees the logo, they should think:

“This is a premium lifestyle brand.”

Not:

“This is just another fishing shirt.”

⸻

Design Direction

The logo should primarily consist of the word:

PAPI

The word itself should become the brand.

Think of how brands like YETI, Costa, Patagonia, KUIU, TravisMathew, Rhoback, and Vuori rely on clean typography that becomes instantly recognizable.

The goal is for someone to recognize PAPI from across a room.

⸻

Logo Characteristics

The logo should be:

* Extremely clean
* Simple enough to embroider
* Easy to screen print
* Recognizable from a distance
* Equally effective in one color or full color
* Balanced and modern
* Timeless—not trendy

It should look equally appropriate on:

* Performance golf polos
* Fishing shirts
* Hunting apparel
* T-shirts
* Hoodies
* Hats
* Jackets
* Coolers
* Bags
* Boats
* Vehicle decals
* Drinkware
* Fishing equipment
* Golf accessories

The logo should feel as natural on a corporate polo in a boardroom as it does on a fishing boat.

Logo Text

Papi