• US$240

• 5 days left

• 140 designs

• 78 designers

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Logo Design Brief

Just like how fedex uses negative space in their logo to hide an arrow, you should do the same to hide the hammer in the kettlebell.

Please see images as examples of logos hiding other elements

I want the main shape to be a kettlebell but on the inside using the negative white space is a hand holding a sledge hammer (or something similar) to form the inside shape of the kettlebell like the negative space under the handle.

The difficult part will be hiding the hand more then the hammer.

my goal is to have this logo represent turning pain into strength by doing it yourself.

Target Market(s)

movement hackers

Logo Text

"Just Logo"

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must use the negative/white space

Nice to have

• a way to show the transformation from broken or in pain to strength or getting stronger.

Should not have

• no text in the logo

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Files

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