• US$300

• 4 days left

• 394 designs

• 206 designers

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Logo Design Brief

See attached create brief.
Aethon Security is a premium managed IT, cybersecurity, and compliance services firm serving defense contractors and other organizations that supply to the federal government that require exceptional levels of trust, reliability, and security. As the company continues to grow and strengthen its market position, we are seeking a modernization of our visual identity through a redesigned logo.
The current logo is distinctive and successfully references the origin of the company name through the use of a horse motif. However, it lacks the visual impact, simplicity, scalability, and immediate recognizability expected of a modern technology and cybersecurity brand. The redesign should preserve the strategic connection to the Aethon name while elevating the brand to reflect the sophistication, credibility, and executive-level confidence of the organization today.
This redesign is an evolution, not a revolution. We want to retain our equity in the Aethon name while creating a stronger, more iconic symbol that communicates premium positioning and enduring strength.
Creative Goal: Create a visual identity that immediately communicates:
“Aethon Security is a trusted, premium cybersecurity and managed services partner that delivers confidence, certainty, and long-term protection for organizations that cannot afford to get security wrong.”
The finished mark should feel iconic, modern, scalable, and unmistakably Aethon, preserving the horse connection while projecting the confidence, stability, and executive-level professionalism expected of a leading managed IT and cybersecurity services firm.
1. Brand Attributes
The logo should communicate the following at a glance:
A. Trust & Risk Mitigation
Clients entrust Aethon with critical systems, cybersecurity, compliance, and business operations. The logo should inspire confidence, security, and dependability.
B. Premium Positioning & Differentiation
Aethon is not a commodity IT provider. The brand should feel elevated, intentional, and executive level. Think more Blackstone, Palantir, CrowdStrike, or ServiceNow than a regional IT support company.
C. Strength, Viability & Long-Term Growth
The mark should convey stability, durability, momentum, and sustained success. Clients should instinctively feel that Aethon is a capable long-term partner.
D. Integrity & Professionalism
The visual identity should project maturity, discipline, and operational excellence.

2. Design Direction
A. Horse Symbol
The horse should remain the foundational visual element because it connects directly to the origin of the Aethon name. However, the current illustration relies on fine detail and small-scale elements that reduce impact and recognizability.
We would like to explore:
• Clean geometric construction
• Strong silhouette-based design
• Reduced detail
• Instant recognizability at small sizes
• Confident, iconic forms
o The goal is not a literal horse illustration but rather a powerful symbol inspired by a horse.
o The mark should remain distinctive even when viewed as a small favicon, social media avatar, embroidered shirt logo, or trade show graphic.
B. Motion & Energy
The current flame element feels decorative and lacks strategic meaning. Explore replacing it with streamlined visual elements that convey:
• Directed motion
• Purpose
• Momentum
• Transformation
• Forward progress
Potential concepts include:
• Energy vectors
• Directional lines
• Angular motion elements
• Abstract flow patterns
• Geometric forms suggesting propulsion
The result should feel intentional, disciplined, and engineered—not ornamental.
3. Typography
The typography should be completely modernized.
Desired Characteristics
• Bold
• Modern
• Sans-serif
• Highly legible
• Professional
• Technical without feeling cold
• Premium and confident
The typography should feel substantial and contemporary.

4. Design Personality
The redesigned logo should feel:
Modern Confident Premium Strong Trustworthy Professional Scalable Recognizable Timeless
It should not feel:
Playful Aggressive Tactical/Militaristic Decorative Overly complex Startup-oriented Commodity IT

5. Practical Requirements
The logo must perform effectively across:
• Website headers
• Social media profiles
• PowerPoint presentations
• Trade show booths and banners
• Polo shirts and apparel
• Business cards
• Digital advertising
• Favicon and app-icon sizes
It should remain impactful in:
• Full color
• Single color
• Black and white
• Reversed/white-on-dark applications

Logo Text

Aethon Security

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