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Digging Into Health
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US$150
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4 days left
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255 designs
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113 designers
Logo Design Brief
DIGGING INTO HEALTH — BRAND + LOGO DESIGN BRIEF
Website for style reference:
www.diggingintohealth.com
BRAND STORY
What inspired your business?
Digging Into Health was inspired by the connection between food, health, the garden, and patient empowerment. As an RN, Board-Certified Patient Advocate, and Certified Organic Gardener, I saw how many people feel disconnected from both their food and the healthcare system. I wanted to create a business that helps people feel more confident, informed, and capable in both areas.
What makes your business unique?
Digging Into Health bridges gardening, nursing, health education, and patient advocacy. It is not just a gardening business and not just a health education business. It teaches people how growing food connects to their health, while also helping them ask better questions and navigate healthcare with more confidence.
What problem does your business solve for your customers?
My audience feels caught between rushed conventional medicine and confusing wellness advice. They want to make better health decisions for themselves and their families, but they often feel overwhelmed, judged, or unsure who to trust. Digging Into Health gives them practical education, grounded guidance, and a safe place to learn.
Why should customers choose you over the competition?
Customers should choose Digging Into Health because it combines real healthcare experience, patient advocacy, and hands-on gardening education. I do not tell people what to do or sell false hope. I help them understand their options, ask better questions, grow real food, and feel more empowered in their health decisions.
What are your core values or mission?
Mission:
To help people reconnect with food, health, and community by teaching practical gardening skills and patient advocacy education.
Core values:
Education
Empowerment
Practicality
Integrity
Community
Curiosity
Connection to the land
Respect for both modern medicine and holistic wisdom
If your brand were a person, how would you describe them?
Grounded, knowledgeable, warm, trustworthy, curious, and practical. She feels like a nurse, teacher, gardener, and advocate all in one. She is approachable but still professional. She helps people feel safe, less overwhelmed, and more capable.
What 3 words best describe your brand identity?
Grounded
Empowering
Practical
TARGET AUDIENCE
Who is your ideal customer?
My ideal customer is a woman who wants to take better care of herself and her family but feels overwhelmed by conflicting health information. She is open to gardening, food education, holistic practices, and modern healthcare, but she wants a safe, balanced, science-based path. She wants to learn, ask better questions, and feel more confident making informed decisions.
What age range/demographic are you trying to reach?
Primarily women ages 35–60, especially mothers, caregivers, and women who are becoming more aware of the connection between food, lifestyle, community, and health. Many are interested in natural living, gardening, wellness, and patient advocacy, but they still want grounded and trustworthy information.
How do you want audiences to feel when they interact with your brand?
I want them to feel calm, capable, informed, safe, and inspired. They should feel like health, gardening, and advocacy are approachable, not intimidating.
What emotions or qualities should people immediately associate with your business?
Trust
Clarity
Confidence
Warmth
Grounded wisdom
Practical support
Hope without hype
Connection
Education
BRAND VISION + GROWTH
Where do you see your business in the next 3–5 years?
In the next 3–5 years, I see Digging Into Health becoming a trusted local and online education brand that connects gardening, food, health, and patient advocacy. I want to offer workshops, garden education, community events, speaking engagements, a podcast, online resources, and possibly retreats or group programs.
Are there plans to expand products, services, or locations?
Yes. Current and future expansion may include:
Local gardening classes
Patient advocacy workshops
Food and garden community events
Health and Modern medicine Podcast and online education
Digital resources or courses
More local partnerships with Doctors, farms, wellness spaces, and community organizations
Do you want your brand to feel timeless, trend-forward, or a mixture of both?
A mixture of both, but leaning timeless. I want the brand to feel professional and credible long-term, while still feeling fresh, modern, and approachable.
What long-term goals should your branding support?
The branding should support Digging Into Health becoming recognizable as a trusted bridge between food, gardening, health education, and patient advocacy. It should work well across a website, social media, podcast cover art, business cards, printed class materials, workshop flyers, merchandise, and speaking/event materials.
Tagline direction:
Primary tagline:
From the Soil to the System
Supporting phrase:
Growing food, understanding health, and navigating care with confidence.
The logo does not have to include the tagline, but the design should support this larger brand direction. The logo needs to work with or without the tag line.
VISUAL PREFERENCES
Are there any colors you love or want included?
Current company colors:
Light Sage: #A8BCA1
Cloud White: #FFFFFF
Deep Navy: #1B2A41
Soft Blush: #EFD9CE
These are the current company colors, but I am open to designer interpretation if another palette better supports the logo and brand direction.
Are there any colors you dislike or want to avoid?
I want to avoid anything that feels too neon, harsh, childish, or overly clinical. I do not want it to feel like a generic farm logo or a sterile medical logo.
Do you have preferred fonts or styles?
Professional but approachable. Clean, readable, and timeless. I like styles that feel grounded, organic, feminine, and credible without being too frilly or too corporate.
Preferred feel:
Modern organic
Professional but warm
Natural but not rustic
Feminine but not overly delicate
Clean and trustworthy
Are there symbols, imagery, or icons you’d like considered?
Possible imagery to consider:
Shovel, as a subtle reference to “digging into health”
Seedlings
Stethoscope
Nursing Hat
Leaves or vegetables
A bridge concept
A subtle medical, health, or advocacy reference, only if it feels natural and not too clinical
The logo should communicate the bridge between gardening and health, not just one or the other. I do not want it to look like only a gardening business or only a medical business.
Are there any design elements or industry clichés you want to avoid?
Avoid:
Generic logos
Overused wellness symbols
Cartoon-looking graphics
Medical logos that look like a hospital or clinic
Overly feminine script that becomes hard to read
Anything too busy or hard to scale
Do you admire any specific brands visually? Why?
I admire brands that feel clean, grounded, natural, and trustworthy. I like branding that feels elevated but still approachable, with strong typography, soft natural colors, and simple symbolism.
COMPETITORS + INSPIRATION
Who are your main competitors?
This is not a direct one-to-one category, but competitors or adjacent brands may include:
Local gardening educators
Garden consultants
Wellness educators
Holistic health coaches
Patient advocates
Food-as-medicine educators
Community garden programs
Retreat or workshop-based wellness brands
What makes Digging Into Health different is the combination of RN experience, board-certified patient advocacy, organic gardening, food education, and community building.
General direction:
I admire logos that are simple, meaningful, clean, and easy to recognize. I like branding that feels professional enough for healthcare and speaking opportunities, but warm enough for gardening classes and community events.
What brands do you feel align with your business stylistically?
Brands that feel:
Natural
Educational
Trustworthy
Grounded
Community-centered
Professional but not corporate
Health-conscious but not fear-based
Feminine but not overly soft
OVERALL DESIGN MESSAGE
Digging Into Health needs a logo that feels professional, approachable, and trustworthy. The brand bridges gardening, nursing, health education, and patient advocacy. It should not feel like only a gardening business or only a medical business. It should communicate grounded education, practical empowerment, and connection between food, health, and community.
The ideal logo should feel credible enough for healthcare advocacy, speaking events, and professional partnerships, while still feeling warm and inviting for garden classes, community workshops, podcast materials, and social media.
Important design note:
Please avoid making the logo too literal or too busy. A leaf, shovel, medical symbol, and bridge do not all need to appear together. The strongest direction will likely be a meaningful mark that subtly communicates the relationship between food, gardening, health, and advocacy.
Industry/Entity Type
(I added my current logo to the attachment you can also see it on my website at diggingintohealth.com)
Logo Text
Digging Into Health (compnay name) From the soil to the system. (tag line: but the logo needs to work with or wothout the tag line))
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
