• €130

• 1 day left

• 53 designs

• 16 designers

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Graphic Design Brief

Prepare static graphics for social media and digital ads promoting the DataWalk landing page:
https://datawalk.com/lp/allybank

The goal is to drive financial crime, fraud, risk, and investigation leaders to read the Ally Bank customer success story and understand how DataWalk helps large financial institutions move from reactive fraud investigations to proactive fraud prevention.

Landing page context
The landing page presents Ally Bank’s transformation with DataWalk: from fragmented, siloed, manual investigations to a unified fraud intelligence platform powered by graph analytics. Key proof points from the page include:

$20M+ fraud losses prevented
19 weeks to value
New analytical use cases deployed in 1 day
DataWalk analyzes hundreds of millions of data points daily to surface suspicious patterns and actionable alerts
Core themes: synthetic identity fraud, siloed data, coordinated fraud networks, proactive protection, knowledge graph, unified investigations

Primary message
DataWalk helps modern banks detect hidden fraud patterns, connect siloed data, and prevent losses before they happen.

Suggested ad headlines
Use one headline per creative variation:

$20M+ in Fraud Losses Prevented
How Ally Built a Modern Fraud Intelligence Platform
From Reactive Investigations to Proactive Fraud Prevention
Unify Fraud Data. Detect Hidden Networks. Prevent Losses.
See How a Digital Bank Modernized Fraud Intelligence

Supporting copy ideas
Short copy lines that can appear under the headline:

Discover how Ally used DataWalk to connect data, surface suspicious patterns, and accelerate investigations.
See how graph analytics helped Ally move from siloed investigations to proactive fraud prevention.
A real-world case study on stopping fraud earlier with unified intelligence.
Built for financial crime teams facing synthetic identity fraud, coordinated fraud networks, and fragmented data.

CTA options

Read the Case Study
Download the Case Study
See the Ally Story
Learn How It Worked

Visual direction
The design should feel enterprise, credible, and financial-services focused. Avoid anything too playful or consumer-like. Recommended visual themes:

Network/graph visualization showing connected entities, transactions, accounts, and fraud rings
Dark, high-contrast background with modern data/analytics feel
Visual metaphor of moving from fragmented/siloed data to one connected intelligence layer
Fraud prevention / alerting / investigation dashboard elements
Use the $20M+ proof point prominently in some variations
Use “Ally customer success story” or “Customer success story” framing where appropriate
Maintain DataWalk brand consistency: clean, technical, sophisticated, investigative

Important note
Ally is a registered service mark of Ally Financial Inc. Use Ally references carefully and only in the context of the approved customer story/landing page. Do not imply endorsement beyond the case study.

Recommended deliverables
Prepare variations for:

LinkedIn feed ad: 1200 × 1200
LinkedIn sponsored content: 1200 × 627
Display ad: 300 × 250
Display ad: 728 × 90
Display ad: 160 × 600




Creative concepts to explore

Concept 1: Proof-point led
Main visual focus on: $20M+ Fraud Losses Prevented
Supporting line: “See how Ally modernized fraud intelligence with DataWalk.”

Concept 2: Transformation led
Split visual: “Before” fragmented systems / “After” unified fraud intelligence.
Headline: “From reactive investigations to proactive fraud prevention.”

Concept 3: Network intelligence led
Graph/network visual showing hidden fraud relationships being surfaced.
Headline: “Detect hidden fraud networks before losses occur.”

Concept 4: Case-study led
Use a clean case-study promo layout with a report/document visual.
Headline: “How Ally Built a Modern Fraud Intelligence Platform.”
CTA: “Read the Case Study.”

Tone
Professional, authoritative, concise, outcomes-driven. The creative should appeal to senior financial crime, fraud, risk, investigations, and banking technology leaders.

Target Market(s)

US, Europe, Banking and Financial Services, Anti-Fraud, Finical Crime Teams

Industry/Entity Type

Banking and Financial Services, Anti-Fraud, Finical Crime Teams

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• stock photos

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Files

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