• C$110

• 100 designs

• 30 designers

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Postcard Design Brief

Scope:
To provide design files (print-ready PDF, PNG, JPG) of a postcard to support the launch of a book, The Truth Chamber.

The postcard will be styled as a large/oversized Tarot Card (preferred size 3.5 x 5 inches) that may double as a bookmark, with an image of a sculpture on the front and information about the book launch on the back.

The elements to be included in the design:

Front
- Image of sculpture “Time is Running Out”

Back
- Image of book (paperback) or cluster image of book versions (phone, tablet, audio, paperback)
- The Release Date 9/1/2026
- A QR Code
- A blurb:
“A fascinating, enlightening, and brave read. It’s imaginative. It’s dark. It’s tough. It’s a book for our times.”
– Sam Jordison, author of Enemies of the People

Optional Elements:
Tagline: Freedom is Fragile
- Description of the sculpture’s meaning (this may not fit on a Tarot-sized card)
“Time is Running Out”
“… a statement about man’s destructiveness—environmental, climate change, loss of biodiversity, war. The idea that time is running out for our children. For us as a species. The boy drowning in the bloodied sands of time, bloodied by us.”
- Hasyim Qadar, artist in The Truth Chamber

Colours:
-Brand colours are below (see their application on website: duncanritchie.com):
- Lebanese Bronze (Hex #b99b5f)
- White Coffee (Hex #e8e1d2)
- Alazarin Crimson (Hex #e9203b)
- Best Black (Hex #070707)*
Occasionally mixed with maroon in the background (see website).

Fonts:
Use one of the brand fonts for the text:
- Avenir (typically used on printed materials, back of book)
- Alternate Gothic Compressed ATF Demi (heading font)
- Space Grotesk (used on website)

Note: the branded “Truth” version of the QR Code uses Alternative Gothic Compressed ATF Demi

Please reach out if you have any questions.

Thanks

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Files

Download all files - 4.3 MB