• NZ$300

• 5 days left

• 52 designs

• 12 designers

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Banner Ad Design Brief

Come up with some creative banner ads for buildbetter.co.nz

*At least 3 different winning banners will be chosen*

Please provide banner ads / gif ads in common google ads / website banner formats.

They can be gif or static but must stand out while still maintaining clear clean text and visuals, with a premium professional feel (please avoid clip art or anything that gives a cheap message).

Please keep in mind that these will likely be small ads so text needs to be large and if there's there a lot of text then use multiple frames/ pages as submit as a gif.

Style
Minimal & clean lines
Architectural or realistic images
Avoid cartoon styles, clipart, or anything that looks cheap

Font
Nexa or Montserrat or similar

Tone
Premium, serious, trustworthy — fits new builds

Colours
Option 1: Deep Navy (trust & quality) & lighter blues and warm grey
Option 2: Open to bright colours to help the ads stand out, such as (but not limited to) bright pink with black, yellow, fluorescent green, provided the messaging is still done professionally.
Our logo is attached (Build Better Logo)

Display Sizes
Ad specs for file sizes should be under 100KB for file formats like JPEG, GIF, and PNG, with animations limited to a max of 30 seconds or less.
We will need several different ad sizes provided for each of the 3 selected winning designs.

• Medium Rectangle: 300 × 250 pixels
• Leaderboard: 728 × 90 pixels
• Desktop Banner ad image: (640x360 pixels)
• Desktop Banner ad image 2: (300x600 pixels)
• Possibly one or two other sizes

Flexibility to be creative
The ad text, words, upper/lower case, layout, colour, theme, and images can be adjusted to how you think it will look best. The follow example ads are just examples of what we are after but we are keen to see what you can create.

Static Ads:
1. Build Planning Pack
Headline:
Bought Land?
Avoid Costly Build Mistakes
Discover The Hidden Costs

Middle:
Free Build Planning Pack
• Build Cost Calculator
• Build Journey Roadmap
• Hidden Cost Checklist
CTA:
Download (Free Build Planning Pack)

Bottom:
Choose The Right Builder With Clarity & Confidence. Build Better.

________________________________________

1B. Build Planning Pack Version 2
Headline:
Bought Land? Before You Choose A Builder, Read This.

Middle:
Avoid Costly Mistakes, Budget Blowouts, & Contract Surprises.

📘 Free Build Planning Guide
Button: Download Now

Choose The Right Builder With Clarity & Confidence.

________________________________________

2. Build Cost Calculator
Headline:
Planning A New Build?

Calculate Your Build Cost

CTA:
Free Build Cost Calculator

Build Better | Compare Quotes From Trusted Builders

________________________________________


3. Build Journey Roadmap
Headline:
Bought Land? Understand The Steps To Building Your New Home

Visual: Build Roadmap

CTA:
Free Build Roadmap
Button: Download



Gif Ads:
The wording on all ads can be changed as you see fit.

Theme 1: Budget Blowout
Frame 1
Budget gauge.
Budget:
$750,000

Frame 2
Needle jumps.
$900,000

Frame 3
Needle jumps again.
$1,300,000
Headline:
Unexpected build costs?

Frame 4
Headline:
Know what's included before you sign with a builder.
Learn how to spot missing items & avoid expensive variations

CTA:
Compare trusted local builders on price, scope, risk & value

Bottom line:
BuildBetter.co.nz


Theme 2. Jenga Tower
Collapsing Jenga tower.
Blocks could be plain or labelled:
• Builder
• Contract
• Scope
• Budget
• Timeline
• Experience
One block is pulled out.
The tower begins wobbling or collapsing.
Headline:
One wrong decision can affect the whole build project.
Reduce your risk with our build guides
CTA:
Free Build Planning Pack

*You are welcome to use your own images/video or the following we found:
https://depositphotos.com/video/collapsing-block-tower-67853985.html
https://depositphotos.com/photo/block-wooden-game-gray-background-construction-development-concept-534725370.html
https://depositphotos.com/photo/jenga-tower-made-wooden-blocks-yellow-background-space-text-524432788.html
https://depositphotos.com/photo/woman-playing-jenga-light-blue-background-closeup-693104956.html
https://elements.envato.com/block-tower-collapsing-slow-motion-DGX2MQW

3. Iceberg
Builder Quote = visible tip of iceberg.
Below water:
• Provisional Sums
• Exclusions
• Variations
• Site Costs
• Delays
• Quality Risks
Headline:
The cheapest quote doesn't show the whole picture.
Spot missing items that could turn into expensive variations later

4. Comparison Visuals
Headline:
Which Quote Is Actually Better?
Subheadline
The cheapest quote isn't always the cheapest build.
CTA
📘 Free Quote Comparison Guide
Visual
Split-screen comparison:
LEFT
• Quote: $780,000
• Red warning icon
• Small text: "Missing Items?” “Cost Exclusions?"
RIGHT
• Quote: $825,000
• Green shield icon
• Small text: "More Scope Included" “Quality Allowances”
Footer:
Build Better Compare™ | Compare Price, Scope, Risk & Value


5. Comparison. Create your own visuals
Frame 1
🏡 Received 3 Builder Quotes?

Frame 2
One is $70,000 cheaper.

Frame 3
But is it actually cheaper?

Frame 4
Hidden Exclusions.
Missing Scope.
Low Allowances.

Frame 5
📘 Download our FREE BUILD GUIDES
Know what's included before you sign with a builder.
Discover how to spot missing items & avoid expensive variations

CTA:
Compare trusted local builders on price, scope, risk & value



6. The "Leaking Budget Bucket"
Visual:
A bucket labelled:
YOUR BUILD BUDGET
Water pouring out through holes labelled:
• Variations
• Site Costs
• PC Sums
• Provisional Sums
• Delays

Headline:
Where Is Your Build Budget Going?

Subheadline:
Most homeowners don't discover these costs until it's too late.

CTA:
Download Our Free Build Guides


Theme 7: Make Up Your Own Themes, such as a new build house collapsing, Or Use Some Of The Ad Headers Below
• Build With Confidence
• Compare Trusted Builders
• Choose The Right Builder For Your New Home
• Planning A New Build?
• Free Build Planning Pack
• Questions To Ask Builders
• Compare price, scope, risk, and value before you sign
• Free Build Cost Calculator
• Building Soon? Start Here
• Avoid Costly Build Mistakes. Get Your Free Build Guide
• Make Better Building Decisions
• Compare Builders Side-By-Side
• Building On Your Section? Read This First
• Hidden Cost Checklist
• Ask The Right Questions
• Spot missing items that could turn into expensive variations later

Target Market(s)

Landowners looking to build

Industry/Entity Type

Building

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Font styles to use

Other font styles liked:

• Nexa or Montserrat or similar

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Avoid cartoon styles, clipart, or anything that looks cheap

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Files

Download all files - 1.3 MB