Pegasus Logo
Logo Design Brief
Pegasus Logo Refinement — Slovensky Law
The job: Redraw the Pegasus in our existing law firm logo in a specific geometric style and deliver a production-ready vector package. The wordmark and lockup structures stay exactly as they are.
Scope
Keep as-is: Our "SLOVENSKY / DIVORCE & FAMILY LAW" wordmark, the horizontal lockup (Pegasus left, wordmark right), and the stacked lockup (Pegasus above wordmark). Samples attached.
Redesign: The Pegasus only. The new mark drops into the existing lockups.
Creative direction
Pegasus facing right, slightly upward, in a rearing/airborne posture, forward motion, not ornamental. Geometric and angular: crisp ruled lines, confident silhouette, not photorealistic, not so minimal it loses character. Must read clearly at small sizes.
Two AI-generated references are attached for direction only. Do not trace or reproduce them. Two specific things they get wrong that we want fixed:
Wing stack is messy. We want the top of the wings and the top of the back to read as one clean, near-flat upper line, with the far wing tip just peeking behind the near wing. One silhouette line, not a cluttered crest.
Accent color overused. Orange should be a small deliberate detail (wing edge, mane stripe), not a color field. The mark must still work as a solid navy silhouette when the accent drops out at small sizes.
Colors
Navy #263844, primary
Orange #F78B5D, accent only, sparing
Sage #cbd4c2, optional supporting neutral
Deliverables
Three geometrically distinct Pegasus versions (everything else scales from these):
Primary, full detail, for use at ~1" and up
Simplified, for 64–512px (app icons, avatars), one or two interior cuts
Favicon silhouette, single shape, no interior cuts, for under 32px
Lockups: Horizontal, stacked, and mark-only.
Colorways: Navy+orange on white, solid navy on white, white on navy, solid black, solid white reverse.
Vector source: .ai (layered), .eps, .svg, .pdf
PNG exports (transparent where applicable):
Each lockup × each colorway at 512 / 1024 / 2048 px
Simplified Pegasus at 64 / 128 / 256 / 512 px
Favicon at 16 / 32 / 64 px
~60 files total, organized in clean folder structure
Logo Text
Slovensky Divorce & Family Law