• £110

• 6 days left

• 42 designs

• 15 designers

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Logo Design Brief

We need a logo design for our “NATURE Impacts” initiative.
NATURE Impacts is a forward-looking project led by WWF and the University of Oxford that aims to help countries identify the actions that will make the biggest difference for restoring and protecting nature. The initiative supports better decision-making by showing where efforts can have the greatest positive impact on biodiversity, climate, and people’s wellbeing.

Rather than only tracking promises and commitments, NATURE Impacts focuses on practical action. It will use existing data and research to highlight:

where more action is needed,
where current targets are not ambitious enough, and
which national actions are most likely to help reverse global biodiversity loss.

The project recognises that nature, climate, and human wellbeing are closely connected, and that decisions made in one country can affect ecosystems and people around the world.

The logo should feel:

optimistic and forward-looking,
science-based but accessible,
globally relevant,
collaborative (bottom-up/in country based) and action-oriented,
connected to nature, impact, and positive change.

Here is a link to more information: https://naturerecovery.ox.ac.uk/projects/nature-impacts-national-assessment-tool-for-understanding-relative-environmental-impacts/

Target Market(s)

Primary audiences include: * Governments and policymakers * International environmental organisations and NGOs * Researchers and scientific institutions * Climate and biodiversity initiatives * Multilateral organisations and funders * Sustainability and conservation professionals. The initiative has a global audience and should feel credible across different countries, cultures, and policy contexts.

Logo Text

NATURE Impacts

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• NATURE must be capitalised, and Impacts lower case (with just the I capitalised). The logo must feel optimistic, and globally relevant. The design should feel evidence-based and credible without appearing overly technical or corporate. It should work well across digital platforms, reports, presentations, and social media. The logo should remain clear and recognisable in both full colour and monochrome. Typography should be clean, professional, and accessible.

Nice to have

• Connections between nature, climate, and people. Systems thinking, interconnectedness, or global networks. Subtle references to mapping, data, science, or measurable impact. Abstract representations of momentum, or positive change. A visual identity that feels collaborative and internationally inclusive.

Should not have

• Avoid overused environmental clichés such as generic globes, clip-art leaves, trees, or obvious recycling symbols. Avoid logos that feel overly corporate, activist, childish, or technology-startup oriented. Avoid overly intricate designs that won’t scale well. Avoid doom-and-gloom environmental imagery - the brand should feel hopeful and action-oriented.

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Files

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