Quanamo

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Contest winning design

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This customer received 306 logo designs from 122 designers. They chose this logo design from Grafactory as the winning design.

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Logo Design Brief

Quanamo is a horizontal SaaS platform that captures real-time customer feedback via QR code — no app, no login required — and delivers AI-powered conversational insight to business operators.
Brand character: Trusted empathic advisor — warm, curious, intelligent. The product listens. The brand feels like it does too.
Brand promise: Honest customer feedback for confident business decisions.
Tagline: Customer pulse. Business confidence.
Visual metaphor: The audio waveform — voice made visible. Every peak and trough is a customer speaking. The mark should feel warm and weighted, closer to a voice fingerprint than a data visualisation or ECG. Organic and human, not technical.
Primary ground: White. The mark carries the colour and warmth.
Colour — two options under consideration (please render both):
— Deep Warm Teal #1a7a72 — trust, alive, precise, balanced, human (brand references: Starbucks, Telegram)
— Blue #327bfa — authority, intelligence, clarity, confidence (brand references: PayPal, Facebook)
Typography: Neue Montreal (humanist sans-serif, Pangram Pangram, SIL Open Font License). Fallback: Plus Jakarta Sans.
Mark constraints: No gradients in the primary mark — flat colour only. Must be legible at favicon size (16×16px). Should not resemble an ECG or a generic sine wave.
Deliverables needed: Waveform mark (standalone icon), wordmark in Neue Montreal, lock-up system (horizontal and stacked), colour variants (full colour on white, white on brand colour, mono).

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Dear all, thank you so much for your submissions. I'm impressed by most of your work, if you want or can. Here is a principle I'd like to live by for this logo design.
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” ― Antoine de Saint-Exupéry, Airman's Odyssey

Impact through perfected simplicity!

I'll review the designs with my business partner and come back with a short list by Monday EOB Swiss Time.
Added Friday, 22 May 2026


Files
HTML
color-options
Thursday, May 21, 2026
Payments
1st place
€80
Total
€80

Project Deadline
28 May 2026 14:04:52 UTC
Language

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