• US$150

• 5 days left

• 48 designs

• 30 designers

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Logo Design Brief

Project Overview

We are seeking a highly intentional, timeless, and elegant family crest / coat of arms design for the Chainani Family.

This is not a casual logo or trendy graphic.
This crest is intended to become a multi-generational family symbol — representing our family identity, values, faith, legacy, and vision for future generations.

The design should feel:

* Timeless
* Regal
* Sophisticated
* Symbolic
* Minimal enough to reproduce beautifully
* Detailed enough to feel meaningful and heirloom-worthy

The crest will become a permanent part of our family culture and identity.

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Intended Uses

The crest should work beautifully across both physical and digital applications, including:

Physical Uses

* Printed Family Legacy binders and documents
* Framed artwork in our home
* Wax seals
* Embroidered shirts and apparel
* Journals and stationery
* Gifts and keepsakes for our children
* Future family heirlooms

Digital Uses

* Letterheads
* Digital documents
* Presentations
* Family retreat materials
* Digital wallpapers and branding

Because of these varied uses, the crest must:

* Scale well
* Be recognizable in one-color applications
* Still feel elegant in simplified form
* Have strong line balance and symmetry

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Family Identity & Philosophy

Our family identity is deeply rooted in Christian faith, intentional living, generosity, wisdom, hospitality, and joyful presence.

Family Identity Statement

“We are a family rooted in Christ, led by love, and driven by purpose—to live generously, uplift others, and leave the world better than we found it.”

Family Motto

“Led by love, driven by purpose.”

The crest should visually communicate:

* Faith-centered leadership
* Love
* Legacy
* Wisdom
* Joy
* Hospitality
* Adventure / exploration
* Family unity
* Strength with humility

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Crest Style Direction

We want:

* A modern regal aesthetic
* Traditional heraldic inspiration WITHOUT looking outdated or overly medieval
* Refined and elevated, not cartoonish
* Clean enough for modern use
* Symbolically rich

Avoid:

* Clip-art aesthetics
* Overly busy or chaotic layouts
* Cartoon illustrations
* Hyper-medieval fantasy style
* Sports-team logo energy
* Aggressive or war-like symbolism

Think:

* Luxury family office
* Heritage university
* Old-world craftsmanship meets modern sophistication
* Elegant European heraldry with contemporary refinement

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Required Symbols & Their Meaning

The crest must include ALL SEVEN symbols below in a cohesive, intentional composition.

👑 Crown (CENTERPIECE)

Meaning: Christlikeness
This is the MOST important symbol and should be central and visually dominant.

Represents:

* Christ-centered living
* Servant leadership
* Humility under God’s authority

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🪁 Kite

Meaning: Joy
Represents:

* Fun
* Lightness
* Gratitude
* Childlike wonder

The kite should feel elegant and symbolic, not childish.

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🤲 Open Hands

Meaning: Generosity
Represents:

* Open-handed living
* Giving
* Stewardship
* Blessing others

Hands should feel graceful and refined.

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🌳 Tree

Meaning: Presence
Represents:

* Rootedness
* Stability
* Family connection
* Intentional living

Prefer a strong, elegant tree silhouette rather than something whimsical.

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🧭 Compass

Meaning: Wisdom
Represents:

* Direction
* Discernment
* Growth
* Pursuing truth

The compass should feel sophisticated and classic.

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🍽 Table

Meaning: Hospitality
Represents:

* Welcome
* Gathering
* Community
* Belonging

The table can be subtle/symbolic rather than literal if needed.

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🌍 Globe

Meaning: Travel / Adventure
Represents:

* Exploring God’s world
* Curiosity
* Shared experiences
* Perspective

The globe should feel refined and elegant.

IMPORTANT:

* No duplicate symbols.
* Every symbol should feel intentionally placed and balanced.

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Layout Direction

We prefer:

* Crown in the center
* Other symbols arranged harmoniously around it
* Strong balance and symmetry
* Cohesive composition rather than separate floating icons

Open to:

* Shield-based structures
* Circular crests
* Hybrid heraldic compositions

We are NOT locked into traditional 4-quadrant heraldry because we need all 7 values represented clearly.

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Typography

Include:

* “Chainani”
* Founding year: 2021
* Optional subtle integration of the family motto:
“Led by love, driven by purpose.”

Typography should feel:

* Elegant
* Timeless
* Serif preferred
* High-end editorial / luxury heritage inspired

Avoid:

* Script fonts
* Modern tech fonts
* Trendy typography

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Color Palette

Preferred family colors:

* Navy blue
* Forest green
* Gold
* White / cream

The crest should ALSO work:

* In black and white
* In embossed / wax seal form
* In embroidery

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Emotional Goal

When our children (Zion and Zara) eventually inherit this crest, we want it to feel:

* Meaningful
* Weighty
* Inspiring
* Beautiful
* Timeless

We want this crest to feel like:

“This family knows who they are.”

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Deliverables Requested

Please provide:

* Full-color crest
* Black & white version
* Simplified mark/icon version
* Transparent background files
* Vector files (AI, SVG, EPS)
* High-resolution PNGs
* Font recommendations (if custom typography used)

Preferred if possible:

* Mockups on stationery, wax seals, embroidered apparel, or framed artwork

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Final Notes to Designer

This project matters deeply to us.
We are not looking for something trendy or disposable.

We are building a lasting family identity system that our children and future generations will inherit.

Please design with intentionality, symbolism, and permanence in mind.

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Logo Text

Chainani

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Look and feel

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