• C$300

• 5 days left

• 142 designs

• 67 designers

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Logo Design Brief

We currently have several company logos in use. The main Carol Lake Metal Works logo is in a good position and reflects the branding direction we want to maintain. We also recently developed the Extreme Wear Parts logo, which we are very happy with from an overall branding and style perspective. In addition, we have a Carol Lake Hydraulics & Machining logo that should align with the same branding family.

Our next priority is developing a Field Services logo and a Carol Lake Reman logo that follows the same overall style and branding approach as the other divisions. Consistency across all divisions is extremely important to us, including font selection, layout, colors, spacing, and overall visual identity.

At the same time, we would also like all existing logos cleaned up and standardized so the branding feels professional and unified across vehicles, clothing, social media, signage, documents, and marketing material.

We have had our social media team work on this, however after reviewing the concepts and feedback internally, we do not feel the current font styles and overall branding direction are aligned with the image we are trying to build.

What we are looking for is:

• Professional font selection that matches our industrial/mining identity
• A unified visual style between all logos
• Clean, modern, high quality branding that works across all applications
• A new Field Services logo designed to match the existing division branding
• Cleanup and refinement of the current logos where needed

The goal is to create a strong, recognizable brand identity across the entire Carol Lake group of companies.

Logo Text

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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