• US$300

• 5 days left

• 254 designs

• 124 designers

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Logo Design Brief

WHAT WE DO
HoLaCe is a SaaS platform built exclusively for plaintiff personal injury
law firms. CRM, case management, AI document generation, and negotiation intelligence — all in one. We are a platform built specifically for the plaintiff's side. No defense firms. Ever.

WHO WE ARE
The name HoLaCe contains three real periodic table elements hidden inside it: Ho (Holmium), La (Lanthanum), Ce (Cerium). This is intentional. All three are rare earth elements critical to modern technology — Holmium has the highest magnetic moment of any element on earth and powers high-strength magnets and medical lasers; Lanthanum (whose Greek root means "to lie hidden") is essential to electric vehicle batteries, night-vision optics, and high-precision camera lenses; Cerium is the workhorse of the group — the most abundant rare earth, found in catalytic converters, fiber optics, and LED systems. None of them are famous. All of them are essential. The world runs on them and doesn't know it. That is exactly who we are. The capitalization HoLaCe must be preserved exactly in the wordmark — capital H, L, C / lowercase o, a, e. Non-negotiable.

THE BRAND IDEA
The physics equation p = mv: momentum = mass × velocity. Our clients'
cases have mass — the weight of real injuries, real evidence, real bills
that can't be ignored. We give those cases velocity. The result is momentum that the opposition can't stop. We are built for the underdog who keeps winning.

TONE
Authoritative. Scientific. Precise. Built for lawyers who chose the
plaintiff's side for a reason. Should feel like it belongs in a Bloomberg
terminal, not a courthouse hallway.

COLORS
— Deep navy #0F1C2E (foundation)
— Royal blue #1E40AF (science / technology)
— Gold #C9A020 (value / resolution)
— Red #C8102E (the plaintiff — one red accent required somewhere)
— Chrome / steel as supporting tones

WHAT TO AVOID
— Gavels, scales, quills, or anything traditionally "legal"
— Generic tech swooshes or abstract blobs
— All-caps HOLACE or lowercase holace — only HoLaCe

DELIVERABLES
Primary logo (mark + wordmark), stacked version, icon only for app
favicon, dark background version, light background version.

Target Market(s)

Plaintiff personal injury attorneys and law firm owners in the United States

Industry/Entity Type

Legal / Law

Logo Text

HoLaCe

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The wordmark must read HoLaCe exactly — capital H, L, C / lowercase o, a, e. One red accent element required anywhere in the mark. Navy, blue, and gold must be present. Must work on both dark and light backgrounds.

Nice to have

• A nod to science, physics, or momentum — the brand concept is p=mv (plaintiff momentum). Something unexpected for the legal industry. The periodic table element story is an Easter egg worth hiding in the design if it fits naturally.

Should not have

• No gavels, scales, quills, or traditional legal imagery. No HOLACE or holace — capitalization is non-negotiable. No green. No purple.

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Files

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