• €110

• 406 designs

• 133 designers

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Logo Design Brief

Product Context
CashflowR is a B2C SaaS application for household financial management.
It allows users to track, anticipate, and most importantly project their finances over time (income, expenses, monthly forecasts).
The core idea of the product: provide a clear view of your financial future, month by month.

Logo Objective
Create a modern, distinctive, and memorable logo that:
• Represents financial projection
• Conveys clarity, control, and peace of mind
• Works both as a full logo and a standalone icon (mobile/app)

Key Constraints
• No currency symbols ($, €, etc.). )
• Avoid financial clichés (coins, bills, piggy banks, etc.)
• Avoid a “traditional banking” look and feel
• Important that the R in CashflowR is uppercase and is distinct from the rest of the name

Visual Style
• Minimal, modern, clean
• Fintech / SaaS inspired
• Simple but smart shapes
• Must remain readable at small sizes
• Avoid overly trendy or complex effects
• Keep it abstract and modern

Colors
Primary color:
• #3B935C (green — stability, trust, balance)

Green should remain dominant
Accents should be used subtly.

Technical Requirements
• Must work on:
• Light background
• Dark background
• Must be readable at small sizes

Tone & Brand Feel
The logo should communicate:
• Vision & forward-looking mindset
• Simplicity & clarity
• Control without rigidity
• A sense of calm confidence

Quick Summary
A modern fintech logo with a clean, distinctive design that works perfectly as an app icon.

Target Market(s)

B2C

Industry/Entity Type

Fintech

Logo Text

CashflowR

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logotype and logomark that works both independently

Should not have

• currency symbol, cartoon-like

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Files

Download all files - 1.3 MB