• US$150

• 6 days left

• 38 designs

• 14 designers

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Logo Design Brief

WIG Logo Design Brief — VOICE / OSAT
Concept Overview A bold, high-energy pop-art style logo for an internal staff motivational campaign centered on improving customer satisfaction scores at a McDonald's franchisee organization. The logo should feel loud, urgent, fun, and exciting — similar in energy to a comic book splash panel or a retro action poster.
Theme The campaign is called VOICE, built around the McDonald's VOICE customer satisfaction survey. (www.McDVoice.com). The core message is: move customers from a rating of 4 (Satisfied) to a rating of 5 (Highly Satisfied). The OSAT score (Overall Satisfaction) is calculated as the percentage of customers who rate us a 5. The WIG (Wildly Important Goal) target is OSAT 75%.

Key Visual Elements
1. VOICE 75% — the dominant headline, largest text element, bold. Should command attention immediately.
2. McDonald's Golden Arches (M logo) — incorporated naturally into the composition.
3. WIG badge
4. 4 → 5 conversion

Format Requirements
• Delivered as a high-resolution PNG with transparent background
• Also provide an SVG version if possible
• Should be legible and impactful at small sizes (e.g. 2" on a printed flyer) as well as large (full PowerPoint slide header)

Tone Think: loud, motivational, McDonald's pride, team rally cry. This is for crew and managers, not customers — it should feel like a locker room pep talk in visual form.

Target Market(s)

Internal Staff

Industry/Entity Type

McDonald's

Logo Text

See Description Above and Examples of past WIG's attached.

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Font styles to use

Other font styles liked:

• Speedee, Hoag, AktivGrotesk, Aptos

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• OEPE 75%

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Files

Download all files - 1.2 MB