• C$150

• 5 days left

• 85 designs

• 57 designers

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Logo Design Brief

MARUNOR Logo Design Brief
Brand Name: MARUNOR
Tagline (optional use): The Armor of the Unstoppable

Brand Essence
MARUNOR represents resilience and light — “Hard as stone. Bright as light.”
It is an activewear brand built for ambitious, unstoppable individuals who move with purpose. The brand blends strength, clarity, and refined simplicity.

This is not just apparel — it’s a mindset.

Target Audience
Ambitious, active individuals

Entrepreneurs, builders, and high-performers

People balancing fitness, work, and life
Fans of brands like Lululemon, Alo (premium feel, but more accessible
Logo Concept Direction
Primary Symbol: The Key
The logo must center around a key symbol
The key represents: potential, access, growth, and unlocking challenges
It should feel earned, powerful, minimal, and iconic
The key should be strong enough to stand alone as the brand mark
Design Requirements for the Key
Extremely simple and recognizable silhouette
Must work at very small sizes (e.g., 5mm embroidery) and large scale (billboards)
Clean geometry, no unnecessary
Should feel modern, premium, and timeless (not decorative or vintage)
Optional Concept
A monogram “M” integrated into the key (especially as the key head)
This can be used for small placements like caps, zippers, or tags

Wordmark
Clean, modern sans-serif typography
Minimal, balanced, and refined
Should pair seamlessly with the key symbol
Avoid overly stylized or trendy fonts
Style & Aesthetic
Minimalist, premium, and intentional
Strong but not aggressive
Clean lines, balanced proportions
Subtle luxury (not flashy)
Brand Feel Keywords
Resilient
Refined
Intentional
Strong
Modern
Elevated simplicity
Usage Context
The logo will appear on:
T-shirts, hoodies, sweatpants
Caps and accessories
Labels, tags, zippers
Digital platforms and marketing
It must be versatile across:
Fabric (embroidery, print)
Small and large formats
Monochrome and limited color use
Color Direction
Start with black, white, and neutrals
The logo should work primarily in monochrome
Future flexibility for brand expansion
What to Avoid
Overcomplicated details
Trendy or gimmicky styles
Thin elements that won’t scale well
Anything that weakens the clarity of the key symbol
Core Idea to Capture
The logo should feel like:
“A symbol you wear every day that reminds you , you already have the key.”

Logo Text

MARUNOR key logo

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Files

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