• A$159

• 64 designs

• 22 designers

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Flyer Design Brief

Design Brief – OMC Anchor Chain Spec Sheet Flyer Redesign

THE FIRST ATTACHMENT IS THE CURRENT DESIGN
THE OTHERS ARE FOR INSPIRATION

Objective

Redesign our current OMC Anchor Chain specification sheet flyer to align with our new Ozzi Marine branding, creating a more premium, high-end marine presentation that reflects our position as Australia’s Marine Chain Specialists.

The new flyer should feel luxury, professional, and visually strong, targeting premium boat owners, marine dealers, OEM clients, shipyards, and superyacht clientele.

Brand Direction

We want the flyer to reflect a premium marine identity with a strong superyacht aesthetic.

Visual style should include:

• Deep navy blue tones
• Crisp white contrast
• Premium metallic silver/steel elements
• Subtle gold accents where suitable
• Clean luxury presentation
• Strong marine/ocean visuals
• Superyacht lifestyle feel
• Premium anchor chain close-up imagery
• High-end industrial meets luxury marine feel

The flyer should feel similar to premium yacht brands rather than industrial wholesale suppliers.

Logo Update

Please remove all old branding and replace with our new Ozzi Marine branding.

New branding to include:

• Ozzi Marine logo
• OMC Anchor Chain branding
• Australia’s Marine Chain Specialists
• Premium positioning around OMC G43 Anchor Chain

Please ensure the logo is prominent and visually balanced throughout the flyer.

Key Messaging to Highlight

Main product focus:

OMC G43 Anchor Chain

Core selling points to highlight:

• 50% Stronger than standard anchor chains
• Certified & Tested
• NATA Certified / Batch Tested
• Marine Grade Protection
• Thicker galvanised coating for superior corrosion resistance
• Built for Australian marine conditions
• Trusted by premium vessel owners and marine professionals

Tone should feel premium and authoritative, not overly sales-heavy.

Layout Direction

We want a cleaner and more modern layout than the current flyer.

Preferred design approach:

• Less clutter
• Strong hero image of superyacht + anchor chain
• Better use of whitespace
• Cleaner typography
• More premium icon usage
• Strong product hierarchy
• More visual impact
• Easy to read technical specifications
• Better presentation of chain grades and sizing tables

The flyer should work both digitally and in print.

Contact Details to Include

Ozzi Marine
Ozzimarine.com.au
sales@ozzimarine.com.au
(07) 5665 7185 / 0485 700 062

Also include partner branding where appropriate:

• MZE Electronics
• Italwinch

Reference Style

Please use our updated ute graphics and recent marketing material as the design reference for the overall brand direction.

We want consistency across:

• Vehicle graphics
• Stubby coolers
• Flags
• Showroom signage
• Flyers
• Product stickers
• Trade show displays

Final Goal

The finished flyer should feel like a premium marine brand brochure that immediately positions Ozzi Marine as the leader in anchor chain supply across Australia.

It should create trust, authority, and strong visual impact from first glance.

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Files

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