• US$150

• 3 days left

• 127 designs

• 63 designers

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Logo Design Brief

The aesthetic should feel like:
- a napa wine shop
- an Asheville, NC artisan boutique
- Williams/Sonoma/Anthropologie style

The brand will be used on:
- Engraved wood charcuterie boards
- Art prints
- Packaging tags
- Home decor products

Style direction:
- Clean, minimal, sophisticated
- Timeless, (not trendy or overly playful)
- Luxury but approachable

DO NOT include:
- Cartoon animals
- Busy designs
- Too many paw prints
-Anything that feels like a pet store brand

Design preferences:
- Elegant serif fonts are preferred
- Neutral color pallatte (soft black, cream, warm bown, charcoal, a touch of sage green?
- Optional, very subtle paw icon (minimal and refined)

The logo should feel like a lifestyle/home brand first, with a subtle pet influence.

Paws & Provisions is the name of the company. The Peep Collections is just a side brand from the Paws & Provisions. But I just wanted to give you all a general feel for the look and aesthetic of the brand.

Please reference the attached mood board for overall direction, but feel free to bring creative interpretations within this style.

Industry/Entity Type

Retail/Lifestyle / Pet

Logo Text

Pairs well with treats & good company ( this is optional, would like to see with and without it)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, modern, upscale logo with a luxury lifestyle feel. Should work in black and white and color. Neutrals,, muted greens, sage green, soft earth tones. Typography should feel elevated (not playful). Open to a subtle pet reference but not required. Must feel like a continue brand - not a typical pet store.

Nice to have

• Soft, natural textures and tones (think sage, warm neutrals, cream, muted earthy colors). A minimal, refined aesthetic similar to Napa wine shop or Anthropologie - style branding. Open to elegant icons (abstract paw, silhouette, or symbol), but very subtle.

Should not have

• No cartoon style pets, no bright primary colors, no overly playful fonts, no clip art paws/bones, no busy or cluttered designs. Avoid anything that feels cheap, childish, or mass - market.

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Files

Download all files - 7.9 MB