Logo for Tino Wichmann Photography
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This customer received 225 logo designs from 106 designers. They chose this logo design from Maison de Yuan as the winning design.
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I am a freelance photographer and videographer based near Hamburg. I work exclusively for industrial and trade businesses, such as metalworkers, electricians, heating engineers, etc. My work gives these companies visibility.
I'm looking for a professional logo consisting of a unique icon and a wordmark. The icon must work without my name – as a stamp, watermark, embossing, or social media profile picture.
The most important rule: The logo must first work in a single color. Black on white and white on black. Only once that's established should color be added.
Design direction: Geometric, industrial, precise. Play with rectangles, frames, and perspective. Isometric forms, stacked surfaces, negative space. Depth through form – not color. A willingness to think outside the box and simply be creative. No camera symbolism, no lens shapes, no monograms in boxes.
Typography: Name on one line – "Tino Wichmann" – both names are of equal importance. Below, on the left: "Photography".
It can also be one of these names written entirely in capital letters.
Industry/Entity Type
Fotografie / Videografie für Industrie und Handwerk
Logo Text
Tino Wichmann Fotografie
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A standalone logo (icon) that works without a name. A monochrome version is mandatory – black on white AND white on black. The icon must function as a stamp, embossing, and watermark. The name TINO WICHMANN on one line, with "Photography" aligned to the left below. Geometric shapes, rectangles, perspective, and depth.
Nice to have
- Isometric or perspective rendering that creates a sense of depth. Playing with negative space. Horizontal and vertical versions of the logo. Favicon-compatible version of the icon.
Should not have
- No camera symbols, lenses, apertures, or shutter shapes. No monograms in boxes or circles. No rounded corners. No thin, weightless lines. No gradients, shadows, or glow effects. No ornate or handwritten fonts. Nothing that looks like it belongs to a wedding or lifestyle photographer.