• A$150

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• 408 designs

• 116 designers

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Logo Design Brief

The Motor Advocate is a premium vehicle buying and selling advocacy service based in Melbourne, Australia. We provide advice, support, and a 5-star service — sourcing your new or second-hand car couldn't be easier. We work for you — not the dealer.
Some customers come to us knowing exactly what they want. Others need guidance and advice to find the right vehicle for their needs and budget. Either way, we handle the entire process on their behalf. If you're sick of or don't want to deal with second-hand car dealers — whether it's poor past experiences or just the fear of being ripped off — we are the answer.
On the buy side, we source vehicles from auctions, dealer trade-in networks, and interstate — accessing inventory that regular buyers can't find on Carsales or in showrooms. We secure the best price, arrange finance, handle the trade-in (we buy it and take it away), and deliver the car to your driveway.
On the sell side, we prepare, market, and sell your vehicle on your behalf — so you don't have to deal with tyre-kickers and lowballers.
Think of it as a property buyers' advocate — but for cars. Whether you're buying or selling, we represent your interests.
Website: motoradvocate.com.au
BRAND PERSONALITY
The brand should feel:

Trustworthy and professional — customers trust us with purchases up to $100K
Quietly premium — confident without being flashy
Human and approachable — a real person on your side, not a faceless platform
Clean and modern — a 2026 business, not an old-school car yard

Brand reference points (for tone, not to copy):

Property buyers' advocates (professional, trusted, working for you)
Premium service businesses (mortgage brokers, boutique financial advisers)
Clean Australian brands that feel confident without trying too hard

CREATIVE DIRECTION (for inspiration, not prescription)
The concept of "advocacy" is rich territory. Some directions to explore:

The shield or crest — protection, acting on someone's behalf (but modernised, not medieval)
The speech mark or dialogue — someone speaking for you, your voice at the table
The letter M or A — clean monogram that carries the brand at small scale
Negative space — embedding a subtle automotive element (road, key, motion) within a clean mark
Typography-led — a strong wordmark where the type does all the work and a simple geometric mark accompanies it

These are starting points, not constraints. Surprise us.
COMPETITOR LOGOS TO BE AWARE OF (don't look like these)

Think Auto (thinkauto.com.au) — teal/green, modern, tech-forward
Carbroker.com.au — dated, blue, internet-era
Melbourne Car Brokers (melbournecarbrokers.com.au) — dark backgrounds, white text, franchise feel
My Next Car Buying Advocacy (mynextcarbuyingadvocacy.com.au) — sole operator, low-budget feel

We want to clearly sit above all of these in perceived quality and professionalism.
SUMMARY
Motor Advocate is not a car broker — we're your advocate. Whether you're buying or selling a vehicle, we represent your interests. Our customers range from smart, busy families making $40–100K vehicle purchases to first-time young drivers and SME fleets. We source cars from auctions, dealer networks, and interstate — places most buyers can't reach — secure the best price, and deliver it to their driveway.
The logo needs to feel like a premium professional service, not a car business. Think buyers' advocate, not car yard. Clean, confident, trustworthy, modern.
Make it something a family would feel proud seeing on the paperwork for their new car.

Target Market(s)

Busy professional families in Melbourne buying near-new vehicles ($40K–$100K). Also first-time young drivers with family involvement, and SME fleet sourcing/disposal. Time-poor, savvy buyers who want a premium, trustworthy service handling a major purchase on their behalf.

Industry/Entity Type

Automotive Services

Logo Text

Motor Advocate

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • Text "Motor Advocate" (no "The" in the logo) • Primary logo (wordmark + icon/mark), wordmark only version, and icon only version • Works on both light and dark backgrounds • Works in single colour (black) and reversed (white) • Rear window sticker version — light colourway (silver/light with dark font), legible from 10 metres. This goes on the rear window of every car we deliver • Favicon/icon version that reads clearly at 16x16px • Vector files (AI, EPS, SVG), high-res PNG with transparent background, black and white versions • Must communicate: advocacy (someone on your side), automotive (subtly — not a car brand), trust, professionalism, approachability • Premium feel — customers trust us with purchases up to $100K • A brief written rationale (2–3 sentences) explaining your design choices • A construction guide or grid overlay showing how the mark was built • Winning designer must provide editable, layered Illustrator source files with clean bezier paths

Nice to have

• A monogram or mark (M or A) that works standalone at small scale Subtle automotive element via negative space (road, key, motion) — clever, not obvious Colour palette in the premium/trustworthy range (deep blues, greens, charcoals, burgundy territory) The logo reinforces the word "advocate" as the differentiator — we are not a broker Modern shield or crest concept (protection, acting on someone's behalf) — but contemporary, not medieval Clean typography-led approach where the type does the heavy lifting

Should not have

• NO generic car silhouettes, steering wheels, speedometers, tyre marks, or road imagery NO car yard or used car lot aesthetic NO red and yellow, neon, or racing colour schemes NO overly complex illustrations that won't scale to favicon size NO clip art or stock icon mashups NO handwriting or script fonts NO cheap, discount, or bargain-basement feel NO corporate/sterile/overly formal look NO tech startup "disruption" vibes NO Gumtree or Facebook Marketplace energy NO similarity to competitors: Think Auto (teal/green), Carbroker.com.au (dated blue), Melbourne Car Brokers (dark bg/white text), My Next Car Buying Advocacy (low-budget) NO AI-generated entries — we require layered vector source files with editable paths as proof of original work