• US$150

• 319 designs

• 110 designers

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Logo Design Brief

Update:
Hi everyone,

First off — thank you all for the incredible submissions so far. We’ve received many strong concepts and truly appreciate the creativity and effort from everyone.

After reviewing the designs, we want to refine and clarify the direction for the final phase of the contest.

⸻

🔥 Primary Focus: Wordmark Logo

We want the logo to be centered around:

👉 “Westfield” fully spelled out
• Strong, elegant serif typography
• Clean, timeless, premium feel
• Not overly modern or trendy
• Should feel like a high-end outdoor / sporting brand

The wordmark is the most important element.

⸻

🐦 Quail in Flight (REQUIRED ELEMENT)

We would like to incorporate:

👉 A single quail in flight

🚨 Important (non-negotiable):
• Quail must be in flight ONLY (wings extended)
• No standing or perched birds
• No grounded birds

⸻

🎯 Composition Direction

We are aiming for a clean, premium layout where:
• A single quail in flight is placed to the left of “Westfield”
• The quail acts as an accent, not the main focus
• The typography remains dominant
• The overall look is balanced, minimal, and refined

Hi everyone,

First off — thank you all for the incredible submissions so far. We’ve received many strong concepts and truly appreciate the creativity and effort from everyone.

After reviewing the designs, we want to refine and clarify the direction for the final phase of the contest.

⸻

🔥 Primary Focus: Wordmark Logo

We want the logo to be centered around:

👉 “Westfield” fully spelled out
• Strong, elegant serif typography
• Clean, timeless, premium feel
• Not overly modern or trendy
• Should feel like a high-end outdoor / sporting brand

The wordmark is the most important element.

⸻

🐦 Quail in Flight (REQUIRED ELEMENT)

We would like to incorporate:

👉 A single quail in flight

🚨 Important (non-negotiable):
• Quail must be in flight ONLY (wings extended)
• No standing or perched birds
• No grounded birds

⸻

🎯 Composition Direction

We are aiming for a clean, premium layout where:
• A single quail in flight is placed to the left of “Westfield”
• The quail acts as an accent, not the main focus
• The typography remains dominant
• The overall look is balanced, minimal, and refined

Hi everyone,

First off — thank you all for the incredible submissions so far. We’ve received many strong concepts and truly appreciate the creativity and effort from everyone.

After reviewing the designs, we want to refine and clarify the direction for the final phase of the contest.

⸻

🔥 Primary Focus: Wordmark Logo

We want the logo to be centered around:

👉 “Westfield” fully spelled out
• Strong, elegant serif typography
• Clean, timeless, premium feel
• Not overly modern or trendy
• Should feel like a high-end outdoor / sporting brand

The wordmark is the most important element.

⸻

🐦 Quail in Flight (REQUIRED ELEMENT)

We would like to incorporate:

👉 A single quail in flight

🚨 Important (non-negotiable):
• Quail must be in flight ONLY (wings extended)
• No standing or perched birds
• No grounded birds

⸻

🎯 Composition Direction

We are aiming for a clean, premium layout where:
• A single quail in flight is placed to the left of “Westfield”
• The quail acts as an accent, not the main focus
• The typography remains dominant
• The overall look is balanced, minimal, and refined


Project Description

We are creating a premium shotgun brand called Westfield, focused on high-end field and sporting shotguns.

This brand should sit alongside luxury firearm manufacturers like:
• Beretta
• Perazzi
• Blaser

We want a logo that feels timeless, iconic, and high-end — something that could live on a shotgun for decades.

⸻

Design Style (VERY IMPORTANT)

We are inspired by:
• Browning (strong, iconic symbol)
• Beretta (clean, historic emblem)
We want:
• Simple and bold
• Instantly recognizable
• Works as a standalone icon
• Classic, not trendy

⸻

Logo Direction

Primary Concept:

A “WF” monogram logo
• Creative, stylized use of W + F
• Could be:
• Interlocking
• Symmetrical
• Abstracted into a symbol

The goal is to create something that could become an icon, not just letters.

⸻

Optional Ideas (if done subtly):
• Precision / craftsmanship
• Field / sporting heritage

Avoid obvious gun imagery

⸻

Style Keywords
• Premium
• Minimal
• Strong
• Masculine
• Heritage
• European-inspired craftsmanship

⸻

Where the Logo Will Be Used

VERY IMPORTANT:

This logo will be used on:
• Shotgun engraving (metal)
• Wood stocks
• Barrels
• Apparel

👉 Must work in 1 color
👉 Must be clean and not overly detailed
👉 Must still look great when very small

⸻

Color Preferences
• Black / white (primary)
• Metallic tones (silver, steel, gold)

No reliance on color — design must stand on its own.

⸻

Typography
• Optional
• If used: classic serif or custom
• Clean and premium

⸻

What We DO NOT Want
• Tactical / military style
• AR-15 / aggressive gun branding
• Cartoonish or illustrative logos
• Overly complex crests
• Trendy startup-style logos

⸻

Deliverables
• Icon / symbol (most important)
• Full logo (with Westfield text)
• Black & white versions
• Vector files (AI, EPS, SVG)

⸻

Final Note to Designers

We are looking for a logo that could stand next to Beretta or Browning and feel like it belongs there.

Focus on creating a simple, powerful, iconic WF mark.

Attached a few ideas for Westfield that we like and also the browning and beretta logos for inspiration

Logo Text

Westfield and/or a WF type of logo

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 1.9 MB