• US$400

• 180 designs

• 57 designers

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Logo Design Brief

Fernweh Life is a lifestyle and self-discovery brand built around the words Reflect, Renew, Reignite. Through journaling, guided exercises, and retreats, we help people explore the world within and around them. The name draws from the German concept of Fernweh, a longing for distant places, but this is not a travel brand. It lives at the intersection of stillness and movement, self-knowledge and open horizons.

We need a logo that feels calm and grounded, yet pulls you forward. Something that sparks curiosity without shouting. Minimalist, timeless, and human, with hand-lettered or organic typography rooted in a sage green and natural tone palette.

We have been through previous rounds and have not found the right fit. Too generic, too disconnected from the brand's true spirit. We are looking for a designer who responds to the concept first, and reaches for the obvious visual metaphor last.

A full creative brief with brand colors has been uploaded as FernwehLife-DesignCrowd-Brief-v4.docx and please read it before submitting a concept.

Target Market(s)

Likely skewing adult women, 25-45, though not exclusively. People who are drawn to intentional living, personal growth, and self-reflection. Not necessarily in crisis, but carrying a weight they're ready to start putting down. They're drawn to things that feel considered, authentic, and real — not trendy wellness aesthetics or prescriptive self-help. They've probably tried the generic stuff and it didn't stick.

Industry/Entity Type

Wellness & Self-Discovery Brand

Logo Text

Fernweh Life

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Hand-lettered or organic style preferred. Should feel crafted and human, not like a standard script font pulled from a library. A custom or semi-custom letterform treatment is welcome. Please refer to the typography section of the uploaded brief.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Hand-lettered or organic typography — no clean geometric or corporate fonts Works on both dark (black) and light (white) backgrounds without losing quality or legibility Minimalist and timeless — no trends, no decorative elements that don't earn their place Feels calm and grounded while still pulling you forward — the brief explains this in detail Full file deliverables including vector files, transparent PNGs, and print-ready versions Please read the uploaded brief before submitting — it explains the feeling and concept we are designing toward

Nice to have

• A subtle nod to the Fernweh origin (a longing for distant places) without being literal A mark or icon that feels inseparable from the wordmark rather than added on Negative space used with intention Something that feels like it could only belong to Fernweh Life — not interchangeable with another brand

Should not have

• Overly literal travel imagery — no mountains, suns, planes, globes, maps, suitcases, or decorative compasses Generic wellness or yoga-adjacent aesthetics — lotus flowers, mandalas, abstract human silhouettes in poses Trendy design styles that will feel dated in a few years Clipart-style icons or symbols that feel borrowed rather than designed for this brand Busy or overcrowded compositions — if it needs to be explained, it has too much in it Purely AI-generated designs — we want human creative intention behind every concept submitted Sage Green (#B7CDB7) used on a white or light background for any logo version — contrast is insufficient and the logo will disappear Clay (#C4946A) used as a primary color in the logo — it is an accent only and should never dominate

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Files