Kartera Wines
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This customer received 38 graphic designs from 14 designers. They chose this graphic design from Milos Jovic as the winning design.
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Graphic Design Brief
Hi all,
My name’s Jake Carter and I run a small wine brand based in the Canberra Wine District, Australia. I’m currently in the process of branding the business and am looking for a designer to help develop a new visual direction.
Background
I’ll be growing my own fruit from a leased vineyard site Named 'Foxridge' and my family’s property named 'Noyes Park', with a stronger emphasis on organic practices and site expression.
The Direction
The brand will centre around single vineyard wines, with each wine reflecting the unique site it comes from. I’d like the branding to support this idea of place, origin, and authenticity.
In terms of visual style, I’m drawn to something that is:
Simple and effective
A balance between traditional and modern
Clean, considered, and not overly decorative
Nothing too over-the-top, the goal is something timeless that lets the wine and vineyard story speak for itself.
At this stage, I’m mainly looking for:
Conceptual design direction / ideas
Label design (with potential to expand into broader branding)
I’m open to creative interpretation, so if the story resonates with you, I’d love to see how you would approach it.
Below I've attached an example of the bottle shape I will be using.
Cheers,
Jake
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Mix of modern and traditional