• A$190

• 64 designs

• 22 designers

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Flyer Design Brief

Project Title:
Dental Implant Overdenture Flyer (Retirement Village Target)

Objective:
Create a clean, trustworthy, and reassuring flyer aimed at older adults (60–85 years old) who struggle with loose dentures. The goal is to educate them about implant-retained “clip-on” dentures and encourage them to book a consultation.

Tone & Feel:

Warm, caring, non-intimidating
Premium but not “salesy”
Medical but easy to understand
Focus on improving quality of life (confidence, eating, comfort)

Target Audience:

Retirees / pensioners
Existing denture wearers
People frustrated with loose or uncomfortable dentures

Key Message:
“You don’t have to live with loose dentures anymore.”

Design Style:

Clean, minimal, modern
Soft colours (blues, greens, warm neutrals)
Easy-to-read large font
High contrast for older eyes
Avoid clutter

Imagery Suggestions:

Smiling older adults (natural, not stocky/overly staged)
Before/after lifestyle (eating, laughing, socialising)
Simple diagram showing denture clipping onto implants
Avoid graphic surgical images

Layout Suggestions:

A5 or DL flyer
Clear sections with headings
Icons for benefits
Strong call-to-action at bottom

HEADLINE (big and bold)

Tired of Loose Dentures?
Discover Secure “Clip-On” Teeth

🔹 PROBLEM SECTION

Do your dentures:

Slip or move when eating?
Make it hard to chew certain foods?
Feel uncomfortable or loose?
Affect your confidence when speaking or smiling?

You’re not alone — and there is a better solution.

🔹 SOLUTION SECTION
Implant-Retained “Clip-On” Dentures

We can secure your denture using just 2 dental implants, allowing your teeth to:

✔ Stay firmly in place
✔ Improve your ability to eat
✔ Feel more comfortable
✔ Boost your confidence

🔹 SIMPLE EXPLANATION (very important)

Small titanium implants are gently placed in the jaw.
Your denture then clips securely onto them, stopping movement.

🔹 PRICE SECTION (highlight this clearly)
$12,000

Includes:

2 dental implants
A brand new custom overdenture

Does not include sedation or extractions (if needed)

🔹 SEDATION
Sedation is available for comfort.

If you hold a pensioner card, you may receive a significant Medicare rebate, often resulting in minimal out-of-pocket costs for sedation.

🔹 TRUST / REASSURANCE
Experienced implant clinician
Gentle, patient-focused care
Modern technology and techniques
🔹 CALL TO ACTION (VERY IMPORTANT)
Book a Free Consultation

📞 Call: 08 9468 9882
🌐 Visit: www.waimplants.com.au
📍 Located near Karrinyup shopping centre

🔹 OPTIONAL TAGLINE

Eat Better. Feel Better. Smile with Confidence Again.

Please include some photos to illustrate what a clip on denture looks like with two implants.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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