• US$340

• 4 days left

• 49 designs

• 22 designers

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Logo Design Brief

We are looking to see how the individual brands will move to a group status.
Where you are now:
(1) Naivasha Kongoni Lodge
(2) Poa Place Resort
(3) Swahili House
They feel like like standalone brands so how will all the logos sit under the new brand

Where you want to go:
Where each property retains identity BUT clearly sits under Private Collection – Select Hotels. This will mean we start to make the introductions on Socials and on our Websites.




It should communicate:
Exclusivity, Authentic , Kenyan-rooted luxury

We like our current logo, but feel we can turn - Turn the Sun into your Signature Asset"

Target Market(s)

Our Customers to recognise we have become part of a group

Industry/Entity Type

Hospitality - Group of Hotels

Logo Text

Tag line“ Part of the Private Collection Select Hotel” if possible

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Options Naivasha Kongoni Lodge; Poa Place Resort, Swahili House and Oloiden Camp will sit the the Private Collection logo and say the hotel is part of the Select Hotels

Nice to have

• A classy look that speaks of a brand promise - one that can stand the test of time - blacks and gold

Should not have

• The private collection logo alone.

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Files

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