• US$150

• 2 days left

• 143 designs

• 37 designers

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Logo Design Brief

I create handmade bags and totes that bring color and joy to everyday life. Each piece is designed and sewn with high-quality, modern fabrics—turning practical items into joyful, special pieces.

My current logo does not reflect how my brand and products have evolved and I am looking for a logo that reflects modern, joy and handmade. It does not need to incorporate the flower currently in the design- I am looking for something new.

I do a lot of custom orders but I also sell at markets several times a year. I am in process of building a website. My product silhouettes are consistent and the fabric choices are what make them unique. I find that the customers are drawn to the variety of modern, fun fabric options.

Logo usage in order of visibility and usage
1. Labels- logo must work well in a small size label. For reference, Current label is 1.5" wide by .75 tall. A small square label ( could be rectangular) is used on small bags. In this case an icon or initials can be used if logo cannot be made that small. ( see photos)
2. Marketing in a booth- Logo is used on tablecloths, signage, thank you cards
3. Digital- Website and Instagram

Tagline: The copy is being finalized and I would like to start with a logo that stands on its own. A tagline would be used in booth and website. (Current tagline is Joy in every stitch. Possible changes are Handmade with joy or Modern. Joyful, Handmade )
Colors: Modern and joyful with a sophisticated palette . Should include 2-3 colors. No pink

The representation of totes and bags does not have to be a literal part of the design. I would rather have the logo reflect the spirit versus the product line but open to possibilities.

I have uploaded my current logo so you can see what I want to evolve from. The lines above logo have proved restrictive as I have expanded the use of the logo.

I have also uploaded photos of a few products so you can feel the spirit.

Logo Text

Little Milly (Alternate versions may include tagline)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo that works in the more used application, labels.

Nice to have

• A new idea that does not use the current flower. Something fresh and new that meets the requirements

Should not have

• Pink color in logo. Lines around logo that cannot be removed- boxed in. Flower used in current logo

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Files

Download all files - 19.6 MB