• US$110

• 1 day left

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Graphic Design Brief

Concept Overview
Design a modern, eye-catching vending machine graphic that clearly communicates it sells healthy U.S. pet treats for dogs and cats—safe, natural, and convenient.

Contestant Note
Please advise the contestants that this vending machine is designed to sell healthy pet treats for both dogs and cats. The treats will be made using freeze-dried and dehydrated processes, which help preserve natural nutrients and flavor without preservatives. These treats are intended to be natural, wholesome, and convenient for pet owners to purchase while shopping.

Main Visual (Front Panel)

Feature happy, excited dogs and cats eagerly waiting for their treats near the vending machine.

Pets can be sitting, wagging their tails, or looking excited, creating a playful and welcoming atmosphere.

Include visible treats: kibble, bite-sized pieces, or bowls filled with treats.

Subtle U.S. cues (small flag badge, red/white/blue accents).

Clean, bright background to make products pop.

Branding Area (Top Section)

Headline: “Premium U.S. Pet Treats” or “Healthy Treats On the Go”

Optional tagline: “Natural, Wholesome, Irresistible”

Space for logo centered or top-left.

Product Display Section (Middle Window Area)

Show realistic images of treat packaging (bags or jars).

Highlight features: “Freeze-Dried,” “Dehydrated,” “No Preservatives.”

Use small icons or labels: dog treats, cat treats, grain-free, high protein.

Callouts / Highlights (Side Panels or Stickers)

“Made in USA”

“Natural & Healthy”

“Quick & Convenient”

Icons: paw, heart, shield for quality.

Interactive Area (Payment Section)

Decals around payment area:

“Tap • Pay • Go”

Icons for card or mobile payment

Color Palette

Primary: Warm neutrals (beige, soft white)

Accents: Blue & red (U.S. origin hint)

Secondary: Green (healthy/natural)

Typography

Bold, clean sans-serif for headlines

Friendly rounded font for supporting text

Readable from 6–10 feet away

Side Panel Graphics

Pattern of small paw prints or pet icons

Short message: “Your Pet’s Favorite Stop”

Overall Style & Feel

Fun, engaging, and family-oriented

Bright, friendly, and playful

Communicates that the treats are healthy, natural, and irresistible, encouraging shoppers to stop and purchase a treat for their furry companions.

The vending machine should stand out in a retail environment and convey a sense of quality, convenience, and joy for pets and owners alike.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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