• A$110

• 109 designs

• 41 designers

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Apparel Design Brief

Northwood Australia is a **country lifestyle clothing brand inspired by rural Australia, the bush, and the people who live it every day.**

Our community is made up of farmers, tradies, country music fans, rodeo lovers and people who simply love the Australian country lifestyle. Northwood isn’t just a clothing brand — it’s **a lifestyle and a community of people proud of where they come from.**

Our brand sits in the same space as **Ringers Western, Ariat and Wrangler**, but with a strong **Australian heritage focus**.

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## What We Are Looking For

We are looking for **premium, original graphic designs for T-shirts** that feel authentic to rural Australia.

These designs will be used primarily as **large back prints** on T-shirts, with a **smaller chest logo on the front.**

The designs should feel like something you’d see on:

• vintage rodeo posters
• old cattle station branding
• country music tour merchandise
• classic western heritage brands

We want designs people feel proud to wear **to the pub, rodeo, festival, or around the farm.**

## Design Style
The style should feel:

• rugged
• authentic
• vintage inspired
• bold but not overly busy
• premium quality

We love designs that use:

• strong typography
• badge / patch style layouts
• vintage distressed graphics
• heritage style illustrations

Designers are welcome to explore concepts inspired by:

• Australian cattle / bulls
• rodeo culture
• horses
• the outback
• bush landscapes
• country pubs
• utes
• southern cross stars
• vintage western badges
• rugged outdoor supply brands
- Cowgirls

Designers may incorporate phrases such as:

• Northwood
- Australian Outfitters
• Australian Heritage
• Built for the Bush
• Outback Supply
• Established 2019

You can also create **original slogans that fit the country lifestyle theme.**

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## Colours

Designs should work well on:

• black shirts
• white shirts
• vintage cream
• faded charcoal

Preferred colour palette:

• cream / off white
• tan
• rust
• faded red
• dark green
• vintage navy

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## Technical Notes

• Designs must be **screen-print friendly**
• Vector artwork preferred
• Avoid overly complex shading or gradients

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## Overall Goal

We want designs that make people think:

**“That’s a bloody good country shirt.”**

Target Market(s)

20-55

Industry/Entity Type

Apparel- Country

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be a design that has potential to go viral.

Nice to have

• Some caption examples for women’s tees - Cowboys & Coffee, Cowboys & Cocktails, Only here for the Cowboys

Should not have

• cheap generic clipart

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Files

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