• A$120

• 15 designs

• 3 designers

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Logo Design Brief

Overview
Wheelie, Wheelie Spicy is a group of four women who ride together on bike tours. The brand should capture a sense of fun, adventure, camaraderie, and bold personality, with a playful “spicy” edge.

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Logo Concept

The logo should incorporate both:
• A bicycle element
• A chilli/pepper element

Ideally the chilli is cleverly integrated into the bike, for example:
• A chilli shaped like a bike frame
• A chilli forming a wheel or wheelie motion
• A bike where the chilli replaces part of the frame or wheel
• A rider doing a wheelie with a chilli motif

The overall style should feel:
• Playful
• Bold
• Energetic
• Slightly cheeky

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Colour Palette

The preferred colours are bright and punchy:
• Hot pink
• Spicy chilli red
• Rich dark green

Designs should also work in single colour or simplified versions for embroidery.

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Logo Variations Required

We need two main versions:
1. Full Logo
• Text: Wheelie, Wheelie Spicy
• Graphic logo element incorporated or placed at the end
• Tagline included: “Stay Spicy”
2. Icon / Badge Logo
• Graphic-only version (bike + chilli concept)
• No text
• Suitable for small embroidery applications

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Practical Use

The logo will primarily be used for:
• Embroidered athletic gear
• Cycling apparel
• Personalised gear

Therefore the design should be:
• Clean and not overly intricate
• Readable at small sizes
• Embroidery-friendly

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Tone & Personality

The brand should feel:
• Fun
• Bold
• Feminine but strong
• Adventurous
• Slightly mischievous
• Celebratory of friendship and cycling

Think cycling club meets spicy personality.

Logo Text

Wheelie Wheelie Spicy

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