Seven Seas: a new approach of luxury hospitality
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This customer received 148 logo designs from 33 designers. They chose this logo design from Sujit Banerjee as the winning design.
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Seven Seas is the name of serie of large catamarans designed for crewed charter in the Caribbean. It should embody luxury, elegance, excellence, and exclusivity. The logo will be placed on a sticker applied to the front of each hull. It is the name of a new service offering the charter of large catamarans in the Caribbean and the Mediterranean, aimed at HNWIs seeking a unique experience on board a yacht that embraces all the codes of luxury hospitality.
Updates
Slow in providing feedback
Target Market(s)
Luxury retail, mostly US HNWI, families and friends
Industry/Entity Type
Sailing Yacht charter
Logo Text
Seven Seas
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A blend of understated elegance and luxury codes, with a touch of refined, measured fun — because the yacht should be about delivering an experience before being just a boat.
Nice to have
- A reference to a marine animal such as a starfish, a turtle, a small fish, or coral or sun or sunset, everything that symbolise sea, sun, holidays — but in any case something desirable, luxury, understated, clean, and stylised.
Should not have
- I don’t want anything generic, overly standard, or too mainstream. We’re talking about $50k per week stays on these yachts, so clients must see the brand and immediately picture not only the quality of the experience, but also the value for money.