• US$250

• 270 designs

• 117 designers

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Logo Design Brief

I am launching a lifestyle brand and need a logo created that can be used not only on branding but can be transferable to clothing, including embroidery. Birch Island Collective is a lifestyle brand that offers sustainably made clothing and curated home goods, designed in collaboration with emerging artists and inspired by the natural world.Named after Birch Island Lake, a childhood refuge where creativity and calm were in abundance, Birch Island Collective is rooted in the belief that nature restores and inspires. Our brand seeks to bottle that feeling of lake breezes and forest quiet into everything we offer—whether it's a hand-thrown mug or a limited-edition tee.

Please NO AI IMAGES OR GRAPHICS.

Target Market(s)

20s-40s, men and women (I suspect mostly women will be my customers), have disposable income to spend on clothing/housewares/etc..They care about the environment, natural fiber / sustainable clothing, supporting artists, they like unique goods and an aesthetic home, they enjoy spending time outdoors whether that's in their backyard or on a mountain-top, they care about being comfortable in their clothing but also want to look good

Industry/Entity Type

Clothing and Housewares

Logo Text

Birch Island Co

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Brice Semi Expanded - Open to others that have an organic but modern feel

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Minimal, outline style, Consistent line weight and spacing,Hand-drawn, organic line art

Nice to have

• I have initial thoughts that I liked and am uploading PNG files. I want to use 3 birch trees as the primary graphic, as well as the text Birch Island Co. I like the organic style of the pine trees in the example, but would like them to be birch trees - minimal detailing as it needs to be able to be used on different soft and hard goods. You can use the following colors, or something similar Forest Green: #3A5A40 and Birch Bark White #F5F5F1

Should not have

• Do keep it warm and serene, Don’t use hyper-saturated, highly stylized or commercial imagery. Do Not use AI to create any images - I would like something "hand-drawn"

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Files

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