• £110

• 305 designs

• 127 designers

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Logo Design Brief

Business Name: Wagmore Dog Co.

About the Business
Wagmore Dog Co. is a modern dog walking business focused on providing reliable, friendly, and high-quality care for dogs. Our brand should feel approachable and fun, while still being professional and trustworthy.

Objective
We are looking for a logo that clearly represents a dog-based business and is instantly recognisable to the public. The logo should be versatile, timeless, and work seamlessly across both digital and physical applications.

Style & Tone
• Simple and minimal – clean lines, uncluttered design
• Modern and fun – playful without being childish
• Professional – suitable for use in business contexts
• Dog-related – the connection to dogs should be obvious at a glance

Design Preferences
• The logo should feature dog-related elements (e.g. a dog silhouette, tail, paw, leash, or abstract dog form)
• Avoid overly detailed illustrations; simplicity is key
• The design should work well as both an icon and a full logo with text

Colour Palette
• Primarily black and white
• We are open to the use of different tones or gradients of black/charcoal/grey to create subtle contrast
• This may be used, for example, to visually distinguish “Wag” and “More” within the name
• No bright colours or multi-colour palettes
• The logo should remain strong and legible in pure black or pure white when required

Typography
We are open to different typographic treatments of the name Wagmore, including:
• Capital W only (Wagmore)
• Capital W and M (WagMore)
• All lowercase (wagmore)
Designers are encouraged to explore which option best supports a modern, minimal, and approachable brand identity
Legibility and balance across all applications should remain a priority
• Clean, modern typography
• Easy to read at all sizes
• Can be custom or modified, but should remain minimal and friendly

Usage
The logo will be used across a wide range of platforms, including:
• Website and email
• Social media
• Clothing and uniforms
• Transport (e.g. vans, cars)
• Printed materials
Because of this, the logo must be scalable, legible, and strong enough to stand alone in various sizes and formats.

Final Deliverables
• Primary logo (black and white versions)
• Icon or mark version suitable for small spaces
• Files suitable for both digital and print use

Logo Text

Wagmore Dog Co.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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