Vector Brand Identity System: Parent Logo & Future-Ready Product Framework
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This customer received 390 logo designs from 156 designers. They chose this logo design from RS_Design as the winning design.
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Logo Design Brief
Vector is a parent company designed to support a growing portfolio of technology-enabled life science services. The brand must be future-proof, scalable, and recognizable, serving as the foundation for multiple product offerings over time.
The primary product currently operating under the Vector brand is Vector BioSource, an AI-driven biospecimen sourcing platform that provides researchers immediate access to millions of meticulously preserved biosamples.
This project will establish a core Vector logo and a modular system that allows new services (e.g., Vector BioSource and future Vector offerings) to be added without redesigning the master brand.
Although the main logo design is for Vector, I would love to see how you propose Vector BioSource may fall under this.
I have uploaded our existing logo. Our team likes the 'V' and the blood drop. However I would also like to see very different style variations and options.
Target Market(s)
Biotech startups Mid-size and enterprise life sciences companies Precision medicine and diagnostics companies
Industry/Entity Type
Life Sciences, Bio Tech, Technology, Medicine
Logo Text
Vector
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must also look good as a white logo, on a blue or artwork background
Nice to have
- helpful to reference life sciences in a subtle, professional way, without being overly themed or clichéd.”