• £190

• 6 days left

• 45 designs

• 23 designers

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Logo Design Brief

The Global Experience Excellence Awards exist to recognise organisations that can prove — through independent assessment and benchmarking — that they deliver outstanding experience performance.

The Global Experience Excellence Awards must visually communicate:
• Authority
• Independence
• Credibility
• Evidence-based recognition
• Global relevance

This is not a marketing awards brand.
It should feel closer to:
• A global index
• A trust mark
• A governance or quality seal

Than to:
• A conference logo
• A trophy shop
• A marketing awards night

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2. Logo Design Description

2.1 Overall Logo Style

Tone
• Serious
• Confident
• Understated
• Timeless

Design philosophy

If this logo existed 20 years ago and still existed 20 years from now, it should feel correct.

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2.2 Logo Form & Structure

Recommended formats:
• Wordmark + emblem
• Emblem-only version (for badges, certificates, digital use)

Preferred structure:
• Text-led (name matters)
• Symbol supports authority, not decoration

Avoid:
• Illustrative logos
• Abstract “swirls”
• Over-designed icons
• Trend-driven shapes

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2.3 Symbol / Emblem Guidance

The emblem (if used) should subtly reference:
• Achievement
• Benchmarking
• Verification
• Global scope

Acceptable symbolic inspiration:
• Laurel-inspired geometry (modern, not classical)
• Shield / seal (minimal, flat, contemporary)
• Abstract globe geometry (lines, not continents)
• Precision marks (ticks, bars, levels)

Avoid:
• Trophies
• Stars
• Medals
• Ribbons
• Human figures
• “Celebration” visuals

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2.4 Typography

Primary font style
• Serif or serif-inspired sans serif
• Corporate, authoritative
• High legibility

Examples of suitable styles:
• Modern serif
• Humanist sans serif
• Institutional typography

Avoid:
• Rounded fonts
• Playful fonts
• Handwritten styles
• Ultra-modern tech fonts

Capitalisation:
• Title Case or ALL CAPS
• Consistent spacing and kerning

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2.5 Colour Palette

Primary palette:
• Black
• White
• Charcoal / Deep Grey

Accent (use sparingly):
• Gold / Champagne
• Platinum / Silver
• Deep bronze

The palette should work:
• In monochrome
• On certificates
• On digital badges
• On government or corporate documents

Avoid:
• Bright colours
• Gradients
• Multiple accent colours
• Anything “festival-like”

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2.6 Logo Usage Rules (Critical)

The logo must:
• Always appear on clean space
• Never be crowded
• Never be co-branded aggressively

ICXI:
• Should not appear in the logo
• May appear separately as “governed by ICXI"

Logo Text

THE GLOBAL EXPERIENCE EXCELLENCE AWARDS with STRAPLINE "Measured. Verified. Recognised"