• US$150

• 96 designs

• 45 designers

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Logo Design Brief

Bedrock Springs is a local spring water brand based in Greenleaf, Wisconsin. Our water flows naturally from the Niagara Escarpment, an ancient geological formation made of limestone and dolomite that runs from Niagara Falls through the Great Lakes region and into Wisconsin.

The logo should reflect strength, permanence, purity, and geological authenticity. This is not a trendy or lifestyle bottled water brand — it should feel grounded, trustworthy, and timeless.

The logo will be used for:
• 5-gallon water jug labels
• Embroidery (hats, polos)
• Screen-printed apparel
• Trucks, signage, and invoices

Design must be clean, bold, and easy to recognize at small sizes.

Visual inspiration includes:
• Bedrock / stone layers
• Geological strata or cross-sections
• Subtle water flow through rock
• Shield, badge, or circular logo concepts

Avoid tropical, beachy, eco-hipster, or overly modern styles. No script fonts.

Target Market(s)

Local and regional customers in Northeast Wisconsin. Primary market includes 5-gallon water dispenser customers (homes, offices, shops), event water service, and bulk water customers. Focus is on reliability, quality, and trust — not retail bottled water.

Industry/Entity Type

Food & Beverage , Water / Drinking Water

Logo Text

BEDROCK SPRINGS Optional secondary text (can be included or left off): • Water from the Niagara Escarpment

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Maximum of 4 colors total Must work in black & white and single color Suitable for embroidery and screen printing Clean, bold, legible at small sizes Timeless design (not trendy) Logo must clearly read BEDROCK SPRINGS

Nice to have

• Subtle reference to bedrock, stone layers, or geological strata Optional water flow element through rock Badge, shield, or circular layout option Ability to include or remove a tagline

Should not have

• No script or handwritten fonts No beach, wave, palm tree, or tropical imagery No eco-hipster or “artisan bottled water” look No gradients or glossy effects No bright or neon colors

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Files

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