• A$150

• 256 designs

• 97 designers

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Logo Design Brief

We need a logo design for a new psychology business in Melbourne (Australia). Services are provided to clients in from a boutique multidisciplinary women's health clinic in Richmond (VIC). In addition to a logo, other branding (letterhead/footer; business card; email signature) is needed.

Elka Psychology + EMDR
Branding Design Brief

Brand Essence
Elka Psychology + EMDR is a trauma-informed, perinatal-focused psychology practice offering deep, evidence-based therapy (EMDR, schema-informed therapy) in a warm, grounded, human way. The brand should feel:

Calm. Safe. Warm. Professional. Grounded. Premium but approachable.

It should communicate:
Clinical credibility and experience
Emotional safety and gentleness
Depth of therapeutic work
A modern, boutique private-practice feel
A connection to nature and regulation
Avoid anything overly corporate, clinical, cold, or overly whimsical.

Target Audience
Women in the perinatal period
Adults recovering from trauma / PTSD / C-PTSD
Parents seeking deeper therapy
Referring GPs, psychiatrists, obstetricians
The brand should reassure both clients and referrers.

Brand Personality
Warm and relational
Calm and grounding
Trauma-informed and emotionally attuned
Down-to-earth, “keep it real”
Professional and trustworthy
Quiet confidence rather than loud marketing

Target Market(s)

Women in the perinatal period; People who have experienced trauma (single incident of complex PTSD); People who are looking for high quality; high end service in boutique setting

Industry/Entity Type

Psychology; Mental Health; Trauma Therapy

Logo Text

Elka Psychology + EMDR

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• bright colours/be too busy. I am interested in earthy colours (e.g ochre. olive green) but would also welcome some more warmth - e.g. blush or muted lilac. I am not a designer so please go wild!