• A$150

• 373 designs

• 152 designers

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Logo Design Brief

Updated Design Brief – Advanced Contracting Security (ACS)

Brand Name:
Advanced Contracting Security
Short form: ACS

Overall Direction:
- Modern, strong, premium
- Corporate security (professional and established)
- Needs to feel trustworthy, scalable, and confident
- Must work across vehicles, uniforms, signage, invoices, and digital

Logo Concept:
- ACS is the hero of the logo
- The “A” should be a standout feature
- Inspired by the strong, iconic style of the Avengers “A”
- Not a copy — just bold, angular, and instantly recognisable
- Open to having:
- A subtle shape or frame around the ACS letters (circle, shield, etc.), or
- A strong standalone “A” with ACS integrated

Style & Feel:
- Clean, sharp lines
- Strong geometry
- Confident but not aggressive
- Avoid anything that looks generic, dated, or overly detailed

Typography:
- Bold, uppercase sans-serif
- Easy to read from a distance (important for vehicles and signage)

Colour Palette:
- Navy blue (primary)
- White
- Optional minimal accents: silver / gunmetal / black
- No bright colours or emergency-style red/green tones

Usage Requirements:
- Must work in full colour, black, and white
- Must work on dark and light backgrounds
- Flat design preferred (no reliance on gradients)

The goal is a logo that feels strong, professional, and uniquely ACS, not a variation of anything else.

Industry/Entity Type

electronic security

Logo Text

ACS, Advanced Contracting Security

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Basic but creative design

Nice to have

• a cctv camera incorprated in the design options with and without

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Files