• £110

• 526 designs

• 221 designers

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Logo Design Brief

MDL – Logo & Brand Design Brief

**Business**
MDL operates across consultancy, construction, building services, and facilities management. The brand should feel established, professional, and corporate.

**Style**

* Simple
* Modern
* Corporate
* Clean and timeless

Think strong three-letter brands like IBM, CAT etc.

**Logo Requirements**

* Core logo: **MDL**
* Variations required:

* MDL
* MDL Group

* Same logo mark across all versions
* Typeface-based or simple geometric lettering
* Easy to read at a glance

**Colours**

* Grey / silver and blue preferred but also open to other suggestions that fit the criteria
* Must also work in black, white, and greyscale
* Light and dark background versions required

**Practical Use**

* Easy to embroider on clothing
* Clear at small sizes
* Suitable for vans, signage, certificates, print, and digital use
* Avoid thin lines, gradients, or complex effects

**Files Required**

* Vector: AI, EPS, SVG, PDF
* Raster: PNG (transparent), JPG
* All colour, monochrome, and inverted versions
* Simplified single-colour version for embroidery and signage

**Brand Pack**

* Logo files for all variations
* Colour codes (HEX, RGB, CMYK, Pantone)
* Font details

Logo Text

MDL