• US$340

• 326 designs

• 101 designers

Logo Design Brief

Brand Overview
A Change in Latitude Living is a lifestyle-driven real estate brand serving discerning clients navigating meaningful transitions, including high-value residential purchases and relocations, as well as referral partnerships across markets.
The brand reflects the belief that changing latitude can change perspective — and how life feels. It blends professionalism, trust, and expertise with a relaxed, coastal mindset.

Brand Personality
Confident and polished
Warm and approachable
Calm, not sales-driven
Relaxed in an intentional, refined way

There is a clear nod to a Jimmy Buffett / Key West–inspired lifestyle — freedom, ease, and living well — expressed in a sophisticated, non-kitschy way.

Visual Direction (Key Preferences)
Beachy, Key West–inspired colors, especially bright coastal blues and pinks
Palm tree incorporated in a clean, thoughtful, and elevated way
Overall look should feel joyful and breezy, yet appropriate for a $1M+ home buyer audience

Designers are encouraged to interpret these ideas creatively rather than literally.

Color & Typography (Guidance Only)
Bright blues and pinks balanced with neutrals
Polished, sun-washed palette (not neon)
Clean, timeless typography that is easy to read at a distance

Logo Use Cases
The logo will be used across:
Yard signage for higher-end properties
Website and social media
Business cards and stationery
Swag and merchandise (hats, tumblers, totes, shirts, stickers)
Digital and print marketing
Referral and partnership materials

Designs should scale well, work in color and one-color versions, and translate cleanly to embroidery and print.

What Matters Most
Strong concept and symbolism
Balance between energy and refinement
Clean execution
Timeless, adaptable design

Final Note
This brand is about changing latitude — and perspective — and embracing a lifestyle that feels lighter, more intentional, and well-lived.
We’re excited to see how you bring a Key West–inspired, palm-forward, elevated coastal vision to life.

Logo Text

A Change in Latitude Living